Financial Services Compensation Scheme reviews ad account
10 May 2012 | by Jeremy Lee
The Financial Services Compensation Scheme is looking for an agency to handle its advertising
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Aviva appoints Bray Leino to B2B account
29 May 2012 | by Daniel Farey-Jones
further leverage the strength of the Aviva brand across all our B2B audiences in the UK. Now is a time ...
UN responsible investment body brings in Lansons
03 May 2012 | by Alec Mattinson
A United Nations-backed organisation pushing for higher ethical standards in the global financial...The Principles for Responsible Investment Initiative (PRI) has appointed the agency to provide strategic comms advice following an six-way pitch process. PRI aims to foster the development of a more sustainable global financial system by highlighting the relevance of ESG (Environmental, social and corporate ...
When social media turns bad: dealing with negative comments
26 Apr 2012 | by David Benady
. At the time, Troy Warfield, vice-president for family care, Europe, said that whether people loved or hated ...
Agencies line up for LV= digital account
26 Apr 2012 | by Maisie McCabe
consumers can discuss financial matters. A LV= spokeswoman said the review is part of "normal business ...
Hiscox becomes first UK brand to use AdCastPlus platform
20 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
into time slots, which can be planned to coincide with TV campaigns. Theatre website Whatsonstage ... ad format, which acts as a back-drop to websites, surrounding the webpage, offered five times ...
RSA Insurance brings in MHP Communications for PA brief
19 Apr 2012 | by Matt Cartmell
appointed for an initial two year period, with the potential for that to be extended. At the time ...
Standard Life looks to bring in public affairs support
17 Apr 2012 | by Matt Cartmell
? chief executive Peter Vicary-Smith has urged the new industry regulator, the Financial Conduct Auth ...
City PR players vie for Direct Line spin-off brief
04 Apr 2012 | by Alec Mattinson
and has put out a call this week to London's financial PR firms to support this process. It is thought ... -level financial comms, but Direct Line is running a separate process to find a long-term comms partner. Finsbury ... Group, it's important for us to ensure we have the best financial comms agency. 'We've begun a tender ...
My Secret Work Weapon: Show no fear when it comes to change - it's inevitable
04 Apr 2012 | by Jan Gooding, Global marketing director, Aviva
At the time, I was startled by it, because when you're little, continuity is incredibly important to you. I was nine and we lived in the Tropics; he said it was because our house had been struck by lightning and burned down, which was shattering to a nine-year-old. I've found it an incredibly helpful ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
