24 May 2012
| by Gemma Charles
Lewis, who joined the brewer five years ago from Carlsberg where he was marketing controller, leaves Wells Young's on Thursday 31st May.
During his time at the brewer, Lewis oversaw new ...
time and respect for the people and the brands, but there comes a point where you know the time ...
23 May 2012
| by Sarah Shearman
The Malibu VIP app, created by Zone, is an online loyalty programme that features content including drinks recipes, games and fashion tips.
Every time a user interacts with this content, they receive VIP points and gain a "status" such as Malibu Mover and Shaker, Idol or Legend.
The higher ...
17 May 2012
| by Jeremy Lee
Recent advertising has been handled by Grey New York, which picked up the global account in 2009 after a contest against M C Saatchi, Wieden Kennedy and Kirshenbaum Bond Senecal Partners. At the time, global media spend was estimated to be $25 million.
However, the brand, which is a joint ...
14 May 2012
| by Gemma Charles
struck up a partnership with Spotify and Last.fm, believed to be the first time that they have worked ...
04 May 2012
| by Daniel Farey-Jones
, is poised to take a full-time role as vice-president of commercial at AOL Advertising Group , following a ...
27 Apr 2012
| by Gemma Charles
fundamental element of this.
What the cider industry really needs at this time is for the government ...
26 Apr 2012
| by David Benady
.
At the time, Troy Warfield, vice-president for family care, Europe, said that whether people loved or hated ...
25 Apr 2012
research assistant.
How did you get your first job?
By stepping up from being a part-time mystery ...
. Full of good ideas, insight and recognised as 'best in class'.
What is your all-time favourite ...
20 Apr 2012
| by Emma Powell
work we are delighted to show the world. We are thrilled to do that for the first time at the San ...
19 Apr 2012
| by Alec Mattinson
-wide financial and corporate comms adviser.
Sean O'Neill, chief corporate relations officer at Heineken ...
that genuinely understands how to engage media and financial stakeholders across and within borders.'
Heineken ...
proportion of international investors.
The brief will see Pendomer working with the UK financial media ...