R Whites reinvents 'secret lemonade drinker'
29 May 2012 | by Loulla-Mae Eleftheriou-Smith
the stairs in the middle of the night into the kitchen to get his R Whites fix. This time, instead ...
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Cadbury parts company with marketer Creighton after 35 years
30 May 2012 | by John Reynolds
the first seven years of his time at Cadbury working in sales roles, before making the switch to marketing ...
Wispa 'time well misspent' by Fallon
21 May 2012
The campaign, by Fallon, introduces a new strapline and positioning for the brand, encouraging people to take time out and enjoy themsleves. The brand will be supported by a 3.5 million campaign, including six-sheets near CTNs, cinema advertising and video on demand. ...
When social media turns bad: dealing with negative comments
26 Apr 2012 | by David Benady
. At the time, Troy Warfield, vice-president for family care, Europe, said that whether people loved or hated ...
Nestlé revamps PR support as protest looms
25 Apr 2012 | by Sara Luker
PRWeek has learned that the Switzerland-based multinational has held chemistry meetings with several agencies, with a view to asking a maximum of four to pitch. Nestl currently uses Fishburn Hedges, which took on the account from Weber Shandwick in 2009 . At the time, the brief ...
Mars kicks off its Euro 2012 ad campaign
16 Apr 2012 | by John Reynolds
The ad, created by Abbott Mead Vickers BBDO, was shown for the first time during yesterday's (15 April) FA Cup semi-final between Chelsea and Tottenham on ITV. It will air until 12 May, and between 27 May and 23 June, and also features England footballers Theo Walcott, Glen Johnson and Scott Parker ...
Healthy snack brand Bear launches debut campaign
13 Apr 2012 | by John Reynolds
their 'paws' on Bear Fruit Nibbles for the first time." Bear Nibbles is the name of the overarching brand ...
Kinder Chocolate to debut on TV
12 Apr 2012 | by John Reynolds
for the first time, in an effort to target mums with its “Invented for kids” strapline.
Unilever to launch new 'pleasure hunt' game for Magnum Infinity
03 Apr 2012 | by Sarah Shearman
play directly against friends, and those who collect the most nibs in the shortest time will win ...
Brand Manager of the Week: Lee Willett
28 Mar 2012
in the office and celebrating with our prize - a case of vintage Champagne. - What is your all-time favourite ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
