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R Whites reinvents 'secret lemonade drinker'

the stairs in the middle of the night into the kitchen to get his R Whites fix. This time, instead ...

Brand Manager of the Week: Malcolm Parkinson

learning to drive, only 10 times harder. You fly the plane, navigate, speak to air traffic control ... '. It connected with its target market. What is your all-time favourite slogan? Ronseal's 'It does what ... , who would you be? Sir Richard Branson. What makes you angry? People who waste my time ...

Vimto partners with Vevo to target teens

September. The tie-up marks the first time that Vimto has partnered with Vevo. Vimto will also become ...

Coca-Cola unleashes the 'super fan' for Euro 2012 activity

A television spot by Santo shows a fan sprouting red-and-white feathers as he is transformed into a "super fan bird mascot" through the magic of Coca-Cola after a goal is scored. It will be shown for the first time on TV on ITV1 today (16 May). The ad also offers viewers a chance to win tickets to Euro ...

Sports lifestyle brand Extreme Group seeks agency for lifestyle push

-by-project basis by grouping brands together for briefs. It is thought this is the first time it has looked ...

High times for booming energy-drinks sector

strong portfolios by finding out what works during the current good times may be the key to the long ...

Pepsi 'live for now' by TBWA\Chiat\Day

In the spot, a couple open two Pepsi cans, triggering a frozen moment in time. The pair lead viewers through freeze-framed scenes ?culminating in a Minaj concert. The spot was created by Chris MacNeil, Brett Craig and Michelle Lewis. It was directed by Fredrik Bond through MJZ. ...

Pepsi releases 'Live For Now' ad starring Nicki Minaj

Pulse", launched at the start of the month. It operates in real-time and aims to curate trending ...

Pepsi unveils first global campaign

The push will launch in the US on 7 May, with the timing of the worldwide roll-out, featuring musician Nicki Minaj s track 'Moment for Life', to be confirmed. The campaign aims to "capture the excitement of now" and will feature partnerships, digital platforms and events, including "pop-up, Twitter ...

Starbucks sales boosted by Fairtrade espresso shot

However, sales outside the US fell 1% in the period, in which Starbucks reported an operating loss of $5.5m ( 3.4m) in this second financial quarter to April 1, the company's financial results reveal ... unveiled selected results for its UK operations, to coincide with the disclosure of its global financial ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.