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Tetley reduces Tea Folk role in summer campaign

of a fresh approach that will introduce the strap-line, "Make time. Make Tetley".

Old El Paso readies Jubilee-themed campaign

, as the kick-off event to the 'Summer of Euphoria', is the perfect time to engage our consumers." Mooge said ...

Adwatch (May 23) Top 20 recall: Walt Disney World Resorts

really does make your jaw drop, every day, a thousand times over; but the ads presume you know all ... , and it is time that the advertising of Disney, the brand, matched that ambition. I would love to see a Disney ...

Adwatch (May 16) Top 20 recall: Bird's Eye

-recalled ad. On the other hand, perhaps it s not actually that hard in today s financially cautious world ...

Hovis launches British Farmers Loaf with £3.5m marketing push

at the same time cutting costs and disposing of non-core businesses. More recently, the food company ...

Vinnie Jones revealed as new face for 'Make Mine Milk' push

to come to an end in a few months time, we are looking to have as big an impact as possible with our last ...

Environment : Jordans' 'ten per cent' boost for wildlife

Gardener and Wildlife Extra. Results The video of Doherty was viewed 307,000 times. Traffic ...

Adwatch (May 2) Top 20 recall: Florette

the UK. There isn t information on the delivery time from field to store and the contact us box reveals ...

Tesco media director Trevor Datson leaves to consider next steps

Trevor Datson is leaving Tesco in order to take time out and consider his next steps. His role overseeing international comms will be handled by UK comms director Tom Curry. Datson told PRWeek ... and internationally. Datson formerly worked at Cadbury as head of global financial comms, before joining Tesco ...

Nestlé revamps PR support as protest looms

PRWeek has learned that the Switzerland-based multinational has held chemistry meetings with several agencies, with a view to asking a maximum of four to pitch. Nestl currently uses Fishburn Hedges, which took on the account from Weber Shandwick in 2009 . At the time, the brief ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.