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Leeds Uni signs Lucre

It is the first time the university has worked with an external agency on corporate PR. A key aim is raising its profile with audiences ranging from local students to foreign businesses. The brief will cover the university's first garden exhibition at the flower show and its hosting of the Chinese Olympic ...

What's the difference between an IT project and bungee jumping?

trade-offs as they build systems. They trade time for functionality, cost for scalability ... understand the costs and financial benefits, making it easier for people to back you. More important ...

Open University awards ad account to Leagas Delaney

in their own time using course materials, online activities, content and web-based forums as well as tutorials ...

Drinkaware 'good times' by OgilvyOne

OgilvyOne has launched an app called Good Times that allows users to track their friends...The app for the charity Drinkaware is part of a campaign to challenge the social acceptability of drunkenness among young adults. The app has been designed as a social media "scrapbook" for users to record their "good times". They can also can link to Facebook to share their photos and messages. The campaign ...

Helen Edwards on Branding: A masterful exchange

GLOBAL MBAS The Financial Times' annual ranking is the one the business schools chase; here ... The summer break is a natural time to review your career progress, and perhaps you are one ... -on, and yet, nine times out of 10, it's the doubtful voice that will hold sway. Very few marketers go further ...

Redbus to launch digital six-sheets in universities

in universities that will be ready in time for autumn's new student intake.

Mumsnet co-founder urges brands to engage in 'fresh new ways'

in the UK for parents, and that its users are looking for "online solutions to save them time, effort ...

IAA launches global ad competition with live Canon Europe brief

time we have allowed a brief out into the market and we're very excited to see the ideas that will come ...

PROMOTIONAL FEATURE: Marketing Society Awards 2011

If you want to prove you are up there with the elite in marketing, it's time to submit your best work for consideration at the 2011 Marketing Society Awards for Excellence , in association with Marketing , and sponsored by BT. Over the past 26 years, The Marketing Society Awards have set ...

WPP lands 'Obama agency' Blue State Digital

The financial details have not been released, but in a statement, Blue State said all assets of the company, based in New York but with an office in London, have been acquired by WPP Digital, the ad network s digital investment arm. Blue State specialises in non-profit, cause-related communications, including ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.