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Brand barometer: Foot Locker's latest viral campaign reviewed

, means more publicity for the brand. Its length is another plus. At just 30 seconds, by the time ... and encourages the user to watch more than once. There is no time to overwhelm the audience. It has all ... ://viralvideochart.unrulymedia.com/chart_keyword/Ones_To_Watch_30-05-12?format=chartjs", chartDateRange: "all_time", background: "#FFFFFF", fontColor: "", ruleColor ...

How digital can turn a great story into a super-franchise

Gardens Of Time, which is also now available as an app. Elsewhere, the recent launch of the interactive ... social game. It's undoubtedly an exciting time - both at Disney and across the wider industry as a ...

Shazam sets its sights on revolutionising TV ads

interaction 25 times during the 2012 Super Bowl); offer viewers free additional content; hold a prize draw ... -iron figures and have a service that works 99.9 times out of a hundred." Over the past two years in the US ... that second screen will be worth, but the technology works (most of the time). THE LOWDOWN Age: 43 ...

Google's big debate on piracy, privacy and porn

, unhelpful term that demonises fans, and that the laws in this area are hopelessly out of date. It's time ... has been trying to provide what we want before we know we wanted it for some time, with developments ... and appealing way, enhanced its global brand. Home time. Now, where did I park my autonomous car? Alex ...

David Beckham scores Elle's first solo male cover

Beckham on sale today, the first time in 26 years the monthly glossy has had a solo male cover model....'s a global fashion icon, one of the most talented sports stars of our time and is loved by men ...

Think BR: Google spoiled the fun

websites and remove them from its search results. But the times are changing. There has been a lot ... just searching when they re online. So it s time to adapt again - or should that be pivot - and so ... marketing. In referral marketing the two parties know one another. It s time for a change. Affiliate ...

Think BR: Connected TV uncovered

what this means for brands? The panel all agreed, it s time not to watch and wait, but test and learn ...

New Media Age editor Justin Pearse to join Bite Communications

his time at New Media Age Pearse oversaw the title s move to become a digital-only publication ...

Facebook and Twitter target UK SMEs with adspend giveaways

's drive to get SMEs using its ad products comes at a time when the company is under intense pressure ...

Bauer's Heat to produce 'dual viewing' shows for Channel 4

the time and we're constantly looking to create new and exciting ways that bring audiences to, and engage ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.