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The iPad has sold at three times the historic rate of sales of the iPhone. According to the IAB Mobile ... purchase? Our financial clients focus on click-to-call strategies, so considerations include 'Is the dial ... . The questions, such as "Are you in the market for an HD TV?" enable advertisers to get data in real-time ...
, accessing content the most frequently. Their media time is broken up into regular 'snack' sessions throughout the day rather than prolonged periods of browsing. Tablet users spend the most time on digital ... . Tablets are also the preferred method of filling in spare time, and one particularly interesting trend ...
The financial value of the partnership remains unknown, but the WPP agency will be using InMobi's ad creation platform Sprout to streamline the workflow involved in creating, distributing, and optimising HTML5 ad mobile campaigns. Sprout also offers its own reporting capabilities, including custom ...
on the move." The research was made up of four parts: real-time data capture of the number of interactions ...
of life as the number of mobile connections worldwide rises to an all-time high - in fact, within ... engagement time with a brand, giving people more information and a more personal interaction. All signs ...
timed touchscreen gestures to roll, twist and tuck their way onto the global leader board. Daley ... and is tipped to be one of the biggest stars of London 2012. "That makes this the perfect time to release ...
was not pre-marketed and it was the first time many of them would have seen the service in advertising ...
The contentious European Union cookie law comes into full effect in nine days' time.
-by-project basis by grouping brands together for briefs. It is thought this is the first time it has looked ...
. It s an extremely exciting time in mobile advertising right now, with big brands ready to invest and experiment ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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