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Brand Manager of the Week: Andy Irving

. What is your all-time favourite slogan? The simplicity and emotional resonance of 'Just do it ...

Mason holds on to marketing reins at Game amid restructure

, and have appointed Neil Robson as interim chief financial officer (CFO) to lead our finance function." Game is also actively recruiting a full time CFO for the long term. Gibbs added: "As a result ...

Media Week Awards co-chairs revealed

Both of the co-chairs took time out to talk to Media Week about what the Media Week Awards mean to the industry and what it means to be a co-chair for the industry number one awards ceremony. Blackett said: "I'm excited to see how our industry is constantly evolving and to read, see and hear about great ...

Game Group to close 277 stores and put up for sale

will be doing all we can to help the affected employees at this difficult time." The retailer has struggled ...

MEC retains $100m Activision international account

by the time of publication. A spokeswoman for MEC declined to comment. Follow Maisie McCabe on Twitter ...

Osborne reveals tax breaks for video games producers

Chancellor George Osborne was keen to stress the "financial responsibility" of this year's Budget, which also revealed financial aids to encourage the production of animation as a way to secure further ... an over-reliance on financial services towards a high-skill, R D incentive and export-focused industry ...

Zynga unveils plans for a gaming platform outside of Facebook

, according to a report in The Times, Zynga will continue to use Facebook Credits for the time being ... at $7bn ( 4.5bn) at the time. Some Zynga games can also be played on Google+ and Yahoo. Follow ...

WPP's 24/7 Real Media enters RTB fray

WPP's 24/7 Real Media is entering the real time bidding (RTB) market, integrating it into its

Understanding older women gamers

about finding the next hidden object in Garden of Time. They see online gaming as a new leisure ... of these women say that they game just to pass the time (63%), but in addition, half of 45+ female gamers say ...

CREATIVE STRATEGY: Computer game launch is a bit spaced-out

that the creators of Mass Effect were part of the EA stable, it would be only a matter of time before marketing ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.