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Omega unveils Start Me Up Olympic drive

." The London 2012 Olympics marks the 25th time that Omega has been the official Olympic timekeeper. However ...

Consuming the digital Olympics

will they blame? Audiences will have an unprecedented choice of video experiences at any one time, from ... Games, in 2008, UK viewers used video on demand and red button technology to help overcome the time ... through its site. But this time the primary benefit may be setting one s own sporting agenda as a way ...

Absolute Radio secures Euro 2012 commentary

will mark the first time it has broadcast commentary on both frequencies. Paul Sylvester, head ...

West Brom replaces Bodog with Zoopla

with online property search and research." There have been reports of financial problems at Bodog in the US. ...

NBA gets serious about cracking UK

2011, the New Jersey Nets and Toronto Raptors played twice in London, the first time a regular season ... - this time for Olympic gold - a major marketing push is under way, as its bosses aim to shake off its niche ... years' time? Our commissioner, David Stern, talks about having franchises in Europe, and we would ...

Bet365 to sponsor French Open on ITV

tournament will be shown on sister channel ITV4. It is the first time ITV has broadcast live tennis ... . It is the second time Drummond Central and Republic of Media have negotiated a sponsorship between bet365 and ITV ...

Brand builder: Under Armour

but impressively successful. Within a short time, for every game of football, rugby or cricket you watched ...

Nike 'my time is now' by Wieden & Kennedy London

Nike has drafted in some big names from the world of football, including Neymar and Franck Ribery, for its latest campaign.

Think BR: Making the most of Euro 2012 sponsorship

will be even greater this time around. In order to make the most of the sponsorship opportunity around ... with its star-studded epic this time around. Adidas, both a sponsor of the Euros and the Olympics, often ...

Manchester City in agency hunt to promote Etihad Stadium

in exciting times, not only for the club but also in terms of what the stadium offers. This weekend 60 ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.