Sainsbury's squares up to M&S for summer marketing face-off
30 May 2012 | by Matthew Chapman
and insights at Sainsbury's, speaking exclusively to Marketing, said: "We spend a lot of time listening to our ...
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Brand Health Check: French Connection
31 May 2012 | by Kim Benjamin
acknowledging at the time that, while French Connection's international and licensing businesses in North ... financial year PETER CORRIERI - Director, EPFD and an ex-head of menswear design at French ... credentials. There are the distinctive marketing campaigns, the long-time nurtured global distribution points ...
Think BR: Innovating in service markets
29 May 2012 | by Rosemary Bayman and Claire Emes
in financial services and flatbeds in the airline sector are rare examples, but while those who introduced them ... this innovation? And again it was only a matter of time before others did the same. The response to the threat ... and popcorn In financial services, Metro Bank does not offer any radically different products. Instead, its ...
Burberry boosts digital approach with interactive campaign
29 May 2012 | by Nicola Clark
For the first time, consumers will be able to purchase its autumn-winter collection directly through a campaign gallery and short films on Burberry.com. The campaign will also run across digital platforms including Facebook, Twitter, Google+, Instagram and Pinterest. The news follows the launch ...
Tesco pushes virtual clothes in small London stores
25 May 2012 | by Matthew Chapman
The partnership will make the F F collection available to buy in central London stores, which do not have the floor space to display the clothes, for the first time. F F clothing designs will appear ... to help us to reach new customers. The launch of the partnership comes at a difficult time for Autonomy ...
Co-op appoints Leo Burnett to £50m ad account
25 May 2012 | by Sara Kimberley
retailing, include financial services, funeral care and travel agents. The Co-Op's media planning ...
Brand builder: Under Armour
24 May 2012 | by Kim Benjamin
but impressively successful. Within a short time, for every game of football, rugby or cricket you watched ...
Sainsbury's rapped by ad watchdog after Asda complaint
23 May 2012 | by Matthew Chapman
was rolled out at the time to refund the price difference if a customer's branded goods cost less at Asda ...
Media360: John Lewis marketer Craig Inglis on surprising consumers
23 May 2012 | by Daniel Farey-Jones
at the time thought of the brand as "a middle-aged man in a bowler hat", we asked Inglis to describe how he ...
M&S profits drop for first time in three years
22 May 2012 | by Matthew Chapman
financial year while underlying profit before tax was down to 705.9m from 714.3m. The retailer ... , which it began advertising as stand alone brands for the first time last year. The retailer has ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
