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British Gas readies 'free swim' Olympic campaign

to enjoy spending time in the water during what promises to be an unforgettable summer." The television ...

Media360: Virgin Media marketing chief on David Tennant signing

Who' programme logo and Virgin founder Branson using a time machine, implied that the long-running BBC ...

Apple cements most valuable brand status as UK's giants slide

on interviews with over 2 million consumers globally with data on companies financial and business performance ... have an African brand for the first time [MTN at number 88]. It s a reflection of how Africa has turned ...

Virgin Media marketing chief: 'Facebook will be a powerful player for some time to come'

time to come. They ve got a good, relatively simple model that seems to have captured the world ... ? I don t see why not. Paul Polman, chief executive of Unilever, told us that he sees a time when ...

Chinese telecoms giant Huawei in comms review

The company currently uses Fleishman-Hillard for both remits as well as for its consumer PR and device activities. Huawei media relations manager Yingying Li told PRWeek: The time is right for us to look and see what is out there agency-wise. We ve not reviewed our PR agencies for four or five years ...

Phone company Vectone seeks help to target UK black and ethnic market

marketing and sales at Vectone, confirmed the process. It is the first time the company has looked ...

Brand Health Check: Vertu

language; it has built luxury by association. It's time to step out of the shadows. ...

O2 Priority Moments crowdsourcing favours Nando's

they would like us to approach for new offers via Priority Moments. "We recognize that times are tough ...

O2's Sally Cowdry Q&A: 'You can't use advertising to tell people to trust you'

[last year] of Priority Moments, which is changing the way people shop by using location-based, time ... projections are rarely wrong but the timing is almost always wrong. We re normally right about how customer behaviour and technology will change but we re always over-optimistic on the timing. We ve been saying ...

O2 seeks help to drive 'talking' around products

' time. An appointment is likely to take place before the end of the month. The brief will see ... Everywhere's 4GBritain campaign. Financial results released in February showed that Telef nica had become ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.