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CREATIVE STRATEGY: Prometheus and stealing fire at TED

31 May 2012 | by Simon S Kershaw

the creepy interview with synthetic person David . And then, for the first time ever, an advertiser has ...

Think BR: Inadvertent advertorial?

30 May 2012 | by Helen Bowyer

products, when this opinion is in fact biased by financial payment rather than on objective review ...

Think BR: Google spoiled the fun

30 May 2012 | by Dan Pearce

websites and remove them from its search results. But the times are changing. There has been a lot ... just searching when they re online. So it s time to adapt again - or should that be pivot - and so ... marketing. In referral marketing the two parties know one another. It s time for a change. Affiliate ...

Think BR: Connected TV uncovered

30 May 2012 | by Toby Gunton

what this means for brands? The panel all agreed, it s time not to watch and wait, but test and learn ...

Think BR: Innovating in service markets

29 May 2012 | by Rosemary Bayman and Claire Emes

in financial services and flatbeds in the airline sector are rare examples, but while those who introduced them ... this innovation? And again it was only a matter of time before others did the same. The response to the threat ... and popcorn In financial services, Metro Bank does not offer any radically different products. Instead, its ...

Consuming the digital Olympics

29 May 2012 | by Stuart Knapman

will they blame? Audiences will have an unprecedented choice of video experiences at any one time, from ... Games, in 2008, UK viewers used video on demand and red button technology to help overcome the time ... through its site. But this time the primary benefit may be setting one s own sporting agenda as a way ...

Think BR: Accessing the Olympic pound

29 May 2012 | by Rosie Merrell

Many eyes in the UK are currently focused on the retail sector. As the most visible barometer of consumer confidence and a tangible indicator of the economy as a whole, the act of stimulating retail sales is key in times of recession. Another aspect of this sector is soon to attract eyeballs ...

Consumers and their mobile devices

28 May 2012 | by John Stoneman and Denise Turner

, accessing content the most frequently. Their media time is broken up into regular 'snack' sessions throughout the day rather than prolonged periods of browsing. Tablet users spend the most time on digital ... . Tablets are also the preferred method of filling in spare time, and one particularly interesting trend ...

Think BR: Consumers are ready for an open dialogue about online advertising and privacy

28 May 2012 | by Carl White and Nick Stringer

must engage consumers consistently over time, providing transparent information and empowering them ...

Think BR: Launching Newsworks

25 May 2012 | by Rufus Olins

are spending more time reading newsbrand content. This was confirmed by the latest IPA Touchpoints survey, which shows that while time spent with print newspapers hasn t changed much over the last two years, time spent reading online newsbrand content has gone up more than one third. So we have got our work ...

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