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Neil Jones joins Johnston Press as commercial chief

31 May 2012 | by Katherine Levy

at News International. He held this position for three years but left at the end of last year at a time ...

All about ... Newsworks

31 May 2012

it by expanding into online and mobile platforms, albeit at the cost of heavy investment for less financial return ...

Double Standards - 'Media agencies need to be comms specialists'

31 May 2012

the media landscape has become more complex, the demands on a client's time are as varied and extensive ... the better. - How has the relationship between client and media agency changed over time? The biggest ... client and media agency changed over time? Media agencies are becoming ever more important to help ...

How digital can turn a great story into a super-franchise

31 May 2012

Gardens Of Time, which is also now available as an app. Elsewhere, the recent launch of the interactive ... social game. It's undoubtedly an exciting time - both at Disney and across the wider industry as a ...

Katherine Levy: Advertising proves to be the big issue for connected TVs

31 May 2012 | by Katherine Levy

's time to start thinking about more creative ways for brands to get involved with connected TV, rather ...

Tracey Follows: You don't need a cape and mask to have a superpower

31 May 2012

, after they really thought about it, turned out to be everything from "secret agent subterfuge" to "time ...

Shazam sets its sights on revolutionising TV ads

31 May 2012 | by Maisie McCabe

interaction 25 times during the 2012 Super Bowl); offer viewers free additional content; hold a prize draw ... -iron figures and have a service that works 99.9 times out of a hundred." Over the past two years in the US ... that second screen will be worth, but the technology works (most of the time). THE LOWDOWN Age: 43 ...

Google's big debate on piracy, privacy and porn

31 May 2012

, unhelpful term that demonises fans, and that the laws in this area are hopelessly out of date. It's time ... has been trying to provide what we want before we know we wanted it for some time, with developments ... and appealing way, enhanced its global brand. Home time. Now, where did I park my autonomous car? Alex ...

Why does adland need a new creative agency?

31 May 2012

. Creativity is a process. One that can take time to get results. The best solutions come from unfaltering ... inevitable consequence of how the industry has grown up over time, we can simply drop it. Best of all, we ... there has never been a better time to offer clients a credible alternative to the holding companies ...

On the Campaign Couch ... with JB

31 May 2012 | by Jeremy Bullmore

was the first time I became consciously aware of how creative reputations may be built not only through delivery ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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