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Double Standards - 'Media agencies need to be comms specialists'

the media landscape has become more complex, the demands on a client's time are as varied and extensive ... the better. - How has the relationship between client and media agency changed over time? The biggest ... client and media agency changed over time? Media agencies are becoming ever more important to help ...

How digital can turn a great story into a super-franchise

Gardens Of Time, which is also now available as an app. Elsewhere, the recent launch of the interactive ... social game. It's undoubtedly an exciting time - both at Disney and across the wider industry as a ...

Tracey Follows: You don't need a cape and mask to have a superpower

, after they really thought about it, turned out to be everything from "secret agent subterfuge" to "time ...

Why does adland need a new creative agency?

. Creativity is a process. One that can take time to get results. The best solutions come from unfaltering ... inevitable consequence of how the industry has grown up over time, we can simply drop it. Best of all, we ... there has never been a better time to offer clients a credible alternative to the holding companies ...

On the Campaign Couch ... with JB

was the first time I became consciously aware of how creative reputations may be built not only through delivery ...

Will the Govt's comms strategy work?

is that it has an awful lot of work to do over a relatively short period of time. What's more, it will have ...

Private View: Ben Walker and Dylan Jones

this week represents something of a triumph in these lean creative times. A sign of better things to come ... " ad. Why? Well, first, I didn't understand it the first time I saw it, and when I read the explanation ... into the lift at Vogue House, but I'm not going to switch over the next time I see the ad on TV. Which, I ...

British Airways 'height cuisine' by BBH New York

The print ads will run in The New York Times and in target lifestyle, food and business magazines. Digital ads will feature online across US news and lifestyle publications as well as on Hulu. ...

WPP rejects criticism over Sorrell's £13m pay package

the maximum payout he could get from WPP's bonus scheme was increased from three times salary to five times ... could get from Omnicom's bonus scheme was raised from 12 times salary in 2010 to 24 times in 2011. ...

Andrew Sharkey exits Redleaf for Smithfield role

Sharkey joins the financial and corporate comms agency as a director, 18 months after becoming CEO of the combined agency when Redleaf bought out Polhill. He said: It was time to move on from Redleaf Polhill ... key role in helping shape and build the business. This is an important time for Smithfield as we ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.