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Brand barometer: Foot Locker's latest viral campaign reviewed

31 May 2012

, means more publicity for the brand. Its length is another plus. At just 30 seconds, by the time ... and encourages the user to watch more than once. There is no time to overwhelm the audience. It has all ... ://viralvideochart.unrulymedia.com/chart_keyword/Ones_To_Watch_30-05-12?format=chartjs", chartDateRange: "all_time", background: "#FFFFFF", fontColor: "", ruleColor ...

Tourist numbers to dip before Olympic boost

30 May 2012 | by Loulla-Mae Eleftheriou-Smith

just before the games simply means that tourists are choosing to travel around the peak time to avoid ...

BlackBerry maker confirms 'significant' job cuts amid review

30 May 2012 | by Matthew Chapman

, with Heins warning that "our financial performance will continue to be challenging for the next few quarters ...

Phones4U horror spot tops 2011's most complained about ads

30 May 2012 | by Arif Durrani and Ben Hall

" and considered its post-7.30pm time restriction to be "appropriate". Caspar Nelson, head of brand ... was another Phones4U creation, this time for a poster of Jesus Christ celebrating "miraculous deals", which ... and truthful", during which time it estimates it has received nearly half a million (431,100) complaints ...

Consuming the digital Olympics

29 May 2012 | by Stuart Knapman

will they blame? Audiences will have an unprecedented choice of video experiences at any one time, from ... Games, in 2008, UK viewers used video on demand and red button technology to help overcome the time ... through its site. But this time the primary benefit may be setting one s own sporting agenda as a way ...

Think BR: Accessing the Olympic pound

29 May 2012 | by Rosie Merrell

Many eyes in the UK are currently focused on the retail sector. As the most visible barometer of consumer confidence and a tangible indicator of the economy as a whole, the act of stimulating retail sales is key in times of recession. Another aspect of this sector is soon to attract eyeballs ...

Northern & Shell to unveil £40.2m post-tax profit

28 May 2012 | by Daniel Farey-Jones

Financial results to be published by Companies House later this week are expected to show ... in 2010 according to its previous financial results . A spokesman said the increase was actually ... for 2011. In 2010 it reported a pre-tax profit of 30.3m, which was three times the amount it made in 2009 ...

Consumers and their mobile devices

28 May 2012 | by John Stoneman and Denise Turner

, accessing content the most frequently. Their media time is broken up into regular 'snack' sessions throughout the day rather than prolonged periods of browsing. Tablet users spend the most time on digital ... . Tablets are also the preferred method of filling in spare time, and one particularly interesting trend ...

Large-scale NFC ads trial gets 3,000 people to interact

25 May 2012 | by Maisie McCabe

on the move." The research was made up of four parts: real-time data capture of the number of interactions ...

Think BR: The search for white space

25 May 2012 | by Will Landell Mills

tools, which result in us shedding our ancient capabilities. And we have been doing this for a long time ... ancestors. But few of us would gladly step back across the ocean of time. We feel we have progressed ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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