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From 1930s 'Brand Man' to today: the evolution of the brand manager
25 May 2012 | by Alan Mitchell
times), he lays out the case for 'Brand Man' (see box, below). His memo features a prescient phrase ... spent huge amounts of time polishing the finished article,' recalls Julie Bramham, who is now Western ... more time in meetings than in doing their jobs'. With media in a state of permanent revolution ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
