Mindshare retains Unilever media buying in the US
25 May 2012 | by Daniel Farey-Jones
decision. Di Como said at the time of calling the review: "Our new marketing strategy, Crafting Brands ...
, Unilever s chief marketing officer, told the Financial Times: "In reality, it's going back to the early ...
decision. Di Como said at the time of calling the review: "Our new marketing strategy, Crafting Brands ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.