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CREATIVE STRATEGY: Prometheus and stealing fire at TED

the creepy interview with synthetic person David . And then, for the first time ever, an advertiser has ...

Can Neil Jones help transform Johnston Press?

little while longer - this time in the turbulent regionals. As the most high-profile casualty of News ... various consultancy stints slotted in around ski-trips, sky-dives and quality time with the family ... by the time he was 40," has for the first time experienced a period where he hasn t been completely ...

Neil Jones joins Johnston Press as commercial chief

at News International. He held this position for three years but left at the end of last year at a time ...

Brand barometer: Foot Locker's latest viral campaign reviewed

, means more publicity for the brand. Its length is another plus. At just 30 seconds, by the time ... and encourages the user to watch more than once. There is no time to overwhelm the audience. It has all ... ://viralvideochart.unrulymedia.com/chart_keyword/Ones_To_Watch_30-05-12?format=chartjs", chartDateRange: "all_time", background: "#FFFFFF", fontColor: "", ruleColor ...

Danny Rogers: Nothing in public life is safe from being leaked

organisations. At the time of writing, both remain a mystery. Second, these incidents show how quickly even ... managed to avoid the spotlight during his time working for the Mayor. Now he has joined News International ...

All about ... Newsworks

it by expanding into online and mobile platforms, albeit at the cost of heavy investment for less financial return ...

Double Standards - 'Media agencies need to be comms specialists'

the media landscape has become more complex, the demands on a client's time are as varied and extensive ... the better. - How has the relationship between client and media agency changed over time? The biggest ... client and media agency changed over time? Media agencies are becoming ever more important to help ...

How digital can turn a great story into a super-franchise

Gardens Of Time, which is also now available as an app. Elsewhere, the recent launch of the interactive ... social game. It's undoubtedly an exciting time - both at Disney and across the wider industry as a ...

Katherine Levy: Advertising proves to be the big issue for connected TVs

's time to start thinking about more creative ways for brands to get involved with connected TV, rather ...

Shazam sets its sights on revolutionising TV ads

interaction 25 times during the 2012 Super Bowl); offer viewers free additional content; hold a prize draw ... -iron figures and have a service that works 99.9 times out of a hundred." Over the past two years in the US ... that second screen will be worth, but the technology works (most of the time). THE LOWDOWN Age: 43 ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.