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NEWS: Bates wins Outward Bound task to draw in more donations

to the limit, has turned to advertising in an effort to solve its financial crisis....The cash-strapped Outward Bound Trust, which aims to build character by stretching endurance to the limit, has turned to advertising in an effort to solve its financial crisis. The charity has appointed Bates Communications, the Dorland group through-the-line subsidiary, to mount a campaign ...

INTERACTIVE: BEHIND THE HYPE/INTERNET RATECARDS; Can Internet publications justify their ad ratecard prices?

and help in assembling the ads. Financial Times Prime site on home page: pounds 2,500 per week ... times more than those in comparable print publications. Chilcott Le Fevre s interactive ... with difficulties. For the purposes of the study, Net ads are costed according to the number of times a viewer ...

DIARY: I’m only a punter but...

Call it festive sentimentality, but it s time someone had a rant on your behalf. Yes, you...Call it festive sentimentality, but it s time someone had a rant on your behalf. Yes, you, Campaign Diary (you wot? - Ed). It strikes me that you ve been much maligned over the last year. It s got to stop. It s about time people realised just what a service you do for the advertising community ...

NEWS: Agencies rally to save Watford ads course

time, TBWA has agreed to fund an annual student bursary and to provide student workshops. Two ... the agency s financial help to Watford. Our hope is that we ve made a gesture that others will follow ...

NEWS: Viz Internet site set up to goad industry to create better ads

in the financial services and automotive sectors. It would be nice to think we could keep milking ...

CLOSE-UP: CLIENT OF THE WEEK; New view at Carlsberg-Tetley

. These techniques have been fermenting inside Wright for a long time. At college he was sponsored by United Biscuits and by the time he graduated, he already had two years industrial experience under his belt ... s 80. A keen hill walker, Wright divides his spare time between his summer home in Cornwall ...

NEWS: Mediastar wins pounds 6m Scottish Widows task goes to Mediastar

this Wednesday. Bob Offen, managing director of Mediastar, said the agency had spent a long time working ... the company had been considering its overall media operation for some time. The appointment of Mediastar ...

NEWS: Staff cutbacks cloud KHBB relaunch

world. We wanted to take our time restructuring in order to consult staff and clients ... thinking time for front-foot creative ideas. Pringle said the agency had decided to rename as K ...

NEWS: Initiative study claims radio spots generate more awareness than TV commercials

-specific issues such as whether daytime radio could be effective as all-time and the effect of different ... than all-time for particular products. ...

LETTERS: THE BEATLES; Were the Beatles really that good? Or is it just hype?

vowed my allegiance to that other supergroup of the time, whose penchant for cross ... turn on the old magic and rekindle the excitement of yesteryear. Time, however, can ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.