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MEDIA: PERSPECTIVE; Overuse of media research leads to state of insecurity

a dozen times in a 15-minute period. Would I have bothered to make a note of all my changes? Come ...

ANALYSIS: What’s the beef at Burger King?

PR disasters over its part-time staff, media coverage of BSE health fears and now a major...PR disasters over its part-time staff, media coverage of BSE health fears and now a major disagreement over creative strategy among Burger King s top executives. 1995 hasn t been too kind to the fast ... , the burger has to be shown at least a dozen times in an ad to make it a good one . Crew members ...

NEWS: SmithKline seeks financial PR firm for new account

SmithKline Beecham, the Anglo-American pharmaceuticals giant, is hunting for a financial PR...SmithKline Beecham, the Anglo-American pharmaceuticals giant, is hunting for a financial PR ... in the first quarter of next year. We have never really had a financial agency before and we believe ... and we have identified a gap in the financial area that needs to be filled. SmithKline Beecham ...

MEDIA: BRIEFS

the Financial Times. Former Independent columnist Sandra Barwick and Evening Standard columnist Craig Brown ... lines installed by cable operators have exceeded the number of cable connections for the first time ...

NEWS: BDDP is close to ownership deal with FD directors

Financial Dynamics is close to reaching agreement with its French parent, the advertising agency...Financial Dynamics is close to reaching agreement with its French parent, the advertising agency BDDP, over future ownership of the business. From January, equity and therefore profit is likely to be split 50/50 between senior executives at Financial Dynamics and BDDP. Documents ...

NEWS: UK firms fight for pharmaceutical sell-off in Croatia

UK financial agencies are battling it out this month for a public relations account from Croatia...UK financial agencies are battling it out this month for a public relations account from Croatia s leading pharmaceutical company Pliva. The firm, which is 83 per cent owned by Croatia s state privatisation agency and two government-controlled pension funds, is hoping to increase private ownership ...

COMMENT: LETTERS: Industry bodies bring PR to the masses

s financial and advisory support, that s just what the IPR and PRCA are doing (PR Week, 10 November)....Sally Davis writes to encourage the industry to market itself better. Thanks to the DTI s financial and advisory support, that s just what the IPR and PRCA are doing (PR Week, 10 November). Now that we have been able to launch a series of regional roadshows explaining the value of PR ...

NEWS: Henderson shakes up accounts

with College Hill and Lowe Bell Financial as part of a shake-up of its PR and marketing functions....Fund management group Henderson Administration is to review its public relations accounts with College Hill and Lowe Bell Financial as part of a shake-up of its PR and marketing functions ... agency. Ten financial agencies were initially approached, although only five, including Lowe ...

DIARY: Moonlighting to a completely different beat

of financial PR types, comes more news of hidden talent in the business....Hot on the bell-decorated heels of last week s story that Morris dancing is a favoured pastime of financial PR types, comes more news of hidden talent in the business. Head of things international at GCI, Adrian Wheeler is down as the live entertainment at a Christmas party for 300 bikers ...

NEWS: APCO and Charles Barker promote daylight saving

,000 to pounds 40,000 over two months on lobbying for a bill to put Britain permanently on Summer Time....,000 to pounds 40,000 over two months on lobbying for a bill to put Britain permanently on Summer Time ... , who works part- time on the campaign, said APCO would help maximise support among MPs. Charles Barker is to handle media relations. The proposal to switch to Central European Time would mean ...

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