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OPINION: The effectiveness of funny ads depends on the brand

? This has been a contentious subject since the dawn of time, maybe earlier. When I started ... not originated) by David Ogilvy, whose creative reputation at that time was unassailable as he had invented ... hoot but which lacked any reason to buy the product. At that time, ad expenditures were ...

BELOW-THE-LINE: Tesco checks out its corporate branding

their brand personality. The review took three years and in that time the corporate signatures were ... by Lowe Howard-Spink. It was so effective that over time, the bars appeared in other areas until ...

NEWS: PR EUROPE

project will target foreign investors through the financial press and relations with industry analysts ... -M will be responsible for financial communications and explaining changes to the factory s staff and the local ...

NEWS: HEA promotes use of condoms as party season looms

timed to coincide with the pre-Christmas party season amid fears that teenagers may be tempted to have ... time? Try this simple foreplay. It urges young women to ask themselves certain questions before ...

ADVERTISING: BRIEFS

left. The endline was Probably the best large hair in the world . Radio Times Xmas push The Radio Times is launching a national poster and radio advertising campaign for its Christmas double ...

NEWS: McDonald’s plans to appoint a lobbying firm

this will be the first time the company has used a public affairs agency on a retained basis. The decision to do so ...

BELOW-THE-LINE: BRIEFS

sponsorship messages onto the card, which users must listen to before accessing free telephone time ...

NEWS: Twinings drops EPR for Jane Howard PR

period of time. She stressed that the move did not reflect badly on EPR, although ...

NEWS: Lamb quits Abbott Mead to run global De Beers account at JWT

. Lamb said: I had a fantastic time at AMV but now I m going for a career looking across more than one ...

THIS WEEK: Cleese is recipe for disaster in new ‘fun’ JS ad

ingredient . Cleese s opening gambit sets the tone: It s about this time of year that Sainsbury ...

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