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PRIVATE VIEW

and Kristina s new bra beats the pants off Levi s old jeans. Mebbe it s time for Big John to get his hands ...

MARKETING MIX: COMMENT; Why the fashion darlings deserve a dressing down

at mating time....One of my Sydney colleagues was swooped by a maggie last month, pecked in the eye and nearly lost his sight. It seems the indigenous magpie violently attacks anyone who approaches the nest at mating time. My partner there claims country kids walk to school wearing plastic ice- cream ...

ADVERTISING: BRIEFS

left. The endline was Probably the best large hair in the world . Radio Times Xmas push The Radio Times is launching a national poster and radio advertising campaign for its Christmas double ...

PRIVATE VIEW

. Right on the beat this one. The new Sekonda spot brings us the thought: Time is precious ... , but doesn t have the performance or timing of Steve Martin, who did the gag first in The Man With Two ... Exposure: Posters and national press 6 Time Products Project: Sekonda Client: Nick Smith ...

CAMPAIGN CRAFT: Cunningham sets up shop with Nike ad

said. The big mistake people make is to take on six directors and not have the time to put a long ...

THIS WEEK: Male genes take over Wrangler

the brand for the third time in as many years....Wrangler is set to part company with supermodel Paula Abbott as the company prepares to reposition the brand for the third time in as many years. Abbott was brought in to return the brand to its Western roots in a series of ads that aped the movie City Slickers, with a cowgirl showing a ...

MARKETING TECHNIQUE: PUBLIC RELATIONS; Playing with fire

cost pounds 4.4m to buy. Using the rule of thumb that the value of editorial is four times ... of public interest in them at the time . The pressure is now on clients to wring every last penny ... time, not only has the media grown ever more fascinated with itself, but advertising has become ...

NEWS: Virgin Retail to test TV ad campaign in C4 regions with TLP

Virgin Retail is moving on to TV for the first time in ten years in a test campaign through...Virgin Retail is moving on to TV for the first time in ten years in a test campaign through the specialist youth agency, the Leisure Process. The pounds 200,000 test will run before Christmas in Channel 4 s Northern Irish and Scottish macro regions. If successful, the ads will be rolled out ...

NEWS: HOTLINE

against Hutchison Personal Communications, this time for alleged breach of contract. We stand a very ... director (Campaign, last week). Woolfenden, who has previously been promotions director at the Times and the Sunday Times, stressed this week: I want us to become more sales oriented . Mirror Group ...

 

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