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ADVERTISING: Do shock ads harm advertisers’ health?

of the ASA, warned last week that statutory legislation looms closer every time an advertiser deliberately ... its own house in order, the government will. Each time a narrow-minded advertiser plays ... the problem for the ASA is that by the time ads are pulled, they have come to the end of their run ...

MARKETING TECHNIQUE: IT; Softly, softly does it

Spending more time on administration and paperwork than on being creative? Let your computer take...Spending more time on administration and paperwork than on being creative? Let your computer take the strain, writes Ron Condon Computers will never replace the creative, lateral ... Ogier, computer services manager at the Guernsey-based financial services group BDO Reads, turned ...

MARKETING MIX: SOAP BOX; Communication is a deterrent to ugly PR disasters

, it seems about time managing directors invested more in their organisation s reputation, and ensured ... - plus the willingness to invest. Most large organisations already have the financial resources ...

THIS WEEK: Body Shop joins Shell row with spoiler ad

a company spokesman. It is only the third time in the Body Shop s history that it has gone ...

MARKETING TECHNIQUE: IT; Programme fillers

to offer a marketing product. Telemagic Enterprise came out some time back at pounds 695, but the new ... calls made, meetings arranged and faxes sent. Every time you call up that client record in the future ... opens with a client record screen, but this time with tabs below it which allow you to access areas ...

NEWS: Siemens picks four agencies to bid for expanding PC task

company, and it is time to create a strong marketing push at this end of the market ...

NEWS: HOTLINE

against Hutchison Personal Communications, this time for alleged breach of contract. We stand a very ... director (Campaign, last week). Woolfenden, who has previously been promotions director at the Times and the Sunday Times, stressed this week: I want us to become more sales oriented . Mirror Group ...

MARKETING MIX: PROFILE; Putting the focus on growth

, it seems a strange time to abandon a post that guaranteed the chance to prove his name. His ...

 

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