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CAMPAIGNS: SPORT; The Derby gets a dose of salts

in 1995. The Derby in particular fared badly: a timing change from Wednesday to Saturday brought a slump ... and the syndicated radio interviews by more than 40 stations. The Guardian, Saturday s Times, the Spectator ...

CAMPAIGNS: CONSUMER LAUNCH; Putting paid to free banking?

might not otherwise use financial stories. The photo opportunities were also expected to increase the profile of the story on financial pages. In the north London region, Kathy Taylor from the Holiday ...

FOCUS: ELECTRONIC PUBLISHING; Clearing a path through the paper

AT THE KEY STROKE: The time is ripe for cutting a swathe through paperwork in favour of on...AT THE KEY STROKE: The time is ripe for cutting a swathe through paperwork in favour of on ... dismissive about CD-ROM. It s a nice idea which we were interested in at one time, but the web ... s principal customers are young people and first time buyers. Research shows that roughly a third of all ...

MEDIA: Paper pricing war re-ignites

s News International with a bizarre promotion to give its readers a free copy of the Times....and is the smallest selling newspaper. Over the last six months, the Times and Financial Times have been the only ... s News International with a bizarre promotion to give its readers a free copy of the Times ... , and flagged the promotion on its front page mast-head with the Times emblazoned in large type ...

MEDIA: BRIEFS

. The full colour tabloid will be published seven times a year and replaces the Voice of the British ...

FOCUS: PROMOTIONS AND INCENTIVES; Gift horses to suit corporate courses

. Promotional items may be gimmicky at times, but that doesn t mean they can t help create interest and lend ... -received because it was imaginative and office-based at a time of year when many publications are running ... time it is turned on. S is for Stress busters Stress shapes from Gifts for Business can ...

MEDIA: Indie claiming a video victory

the Telegraph and the Times launching similar promotions as a spoiling tactic. The Independent added 41 ...

CAMPAIGNS: Consumer Promotion; Nexus raises Bramley appeal

: Nexus Public Relations Campaign: Bramley Apple Week Timing: 5-11 February 1996 Budget: pounds 30,000...: Nexus Public Relations Campaign: Bramley Apple Week Timing: 5-11 February 1996 Budget: pounds 30 ... cent of non-buyers believe that to cook with the product is time consuming. Objectives ... , the Independent, the Times, the Daily Star and the Daily Mirror. Verdict The campaign won ...

 

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