20 Sep 1996
| by WENDY SMITH
in 1995. The Derby in particular
fared badly: a timing change from Wednesday to Saturday brought a slump ...
and the syndicated radio interviews by more than 40 stations.
The Guardian, Saturday s Times, the Spectator ...
13 Sep 1996
| by TOM DAWN
might not otherwise use financial stories. The photo opportunities were
also expected to increase the profile of the story on financial pages.
In the north London region, Kathy Taylor from the Holiday ...
06 Sep 1996
| by TOM DAWN
AT THE KEY STROKE: The time is ripe for cutting a swathe through
paperwork in favour of on...AT THE KEY STROKE: The time is ripe for cutting a swathe through
paperwork in favour of on ...
dismissive about CD-ROM. It s a
nice idea which we were interested in at one time, but the web ...
s principal customers are young
people and first time buyers. Research shows that roughly a third of all ...
07 Jun 1996
| by JANET IZATT
s News International with a bizarre promotion to
give its readers a free copy of the Times....and is the
smallest selling newspaper. Over the last six months, the Times and
Financial Times have been the only ...
s News International with a bizarre promotion to
give its readers a free copy of the Times ...
, and flagged the promotion on its front
page mast-head with the Times emblazoned in large type ...
10 May 1996
. The full colour tabloid
will be published seven times a year and replaces the Voice of the
British ...
19 Apr 1996
| by STUART DERRICK AND SIMON CLARKE
.
Promotional items may be gimmicky at times, but that doesn t mean they
can t help create interest and lend ...
-received because it was imaginative
and office-based at a time of year when many publications are running ...
time it is turned on.
S is for Stress busters
Stress shapes from Gifts for Business can ...
29 Mar 1996
| by JANET IZATT
the Telegraph and the Times launching
similar promotions as a spoiling tactic.
The Independent added 41 ...
15 Mar 1996
| by JEREMY SLATER
: Nexus Public Relations
Campaign: Bramley Apple Week
Timing: 5-11 February 1996
Budget: pounds 30,000...: Nexus Public Relations
Campaign: Bramley Apple Week
Timing: 5-11 February 1996
Budget: pounds 30 ...
cent of non-buyers believe that to cook with the
product is time consuming.
Objectives ...
, the Independent, the Times, the Daily Star and the
Daily Mirror.
Verdict
The campaign won ...