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ADVERTISING & PROMOTION: Bank plans pounds 20m job

19 Dec 1996 | by PATRICK BARRETT

National Australia Bank Group (NAG) has shortlisted D Arcy Masius Benton & Bowles Financial...as a result of its acquisition of City Financial Marketing (CFM) two weeks ago. CFM already holds NAG ...

NEWS: DMA gold medal to Duckworth Finn for Daewoo launch ads

13 Dec 1996

new category, electronic media. Elsewhere, Barker and Ralston triumphed in the financial ...

BUSINESS-TO-BUSINESS: Letters of distinction

12 Dec 1996 | by KAREN FLETCHER

marketers are spending more time and money on creativity, it might be better if they took a long-term view ...

MEDIA: HEADLINER; Loyal director emerges from the shade to head MGM Brann

06 Dec 1996 | by GORDON MACMILLAN

and Colin Gottlieb, the two partners, who were confined to gardening leave. In that time, Ffitch helped ...

NEWS: Review; Marketing and advertising news in the week’s press...

29 Nov 1996

. The Financial Times Seagram is understood to have offered the former senior Mars marketer, Mary Anne ... . Financial Times Bass Brewers is seeking a senior brand manager for its Carling Black Label brand ... corporation into a private company. The Financial Times ...

DIRECT MARKETING: Letter from America

21 Nov 1996 | by KAREN FLETCHER

? If financial indicators are anything to go by, direct marketers in the US are leading the direct marketing ...

ANALYSIS: Vauxhall revs up for new BTL drive

21 Nov 1996 | by PATRICK BARRETT

. The number of people buying a new car at any one time is relatively small. Why sell to ten million people ...

THIS WEEK: Barclays banks on TV ads again

14 Nov 1996 | by PATRICK BARRETT

Barclays is to return to national TV advertising for the first time in six years with a direct...Barclays is to return to national TV advertising for the first time in six years with a direct ... -profile campaigns designed to set Barclays apart from its rivals in the financial services sector ... financial services advertising and would base its campaigns around service. However, it would not launch a ...

THIS WEEK: Unilever firms join for DM drive

07 Nov 1996

week - the first time that Lever Bros, Birds Eye Wall s, Elida Faberge and Van den Bergh Foods have...Unilever s four UK companies kick off the first phase of a massive direct marketing drive next week - the first time that Lever Bros, Birds Eye Wall s, Elida Faberge and Van den Bergh Foods have all collaborated on a marketing venture of this size. In activity reminiscent of Heinz ...

ADVERTISING & PROMOTION: Abbey Life puts TBWA on roster

07 Nov 1996 | by PATRICK BARRETT

advertising last year for the first time in eight years with a direct response campaign through DP s other financial products. Abbey Life will launch a campaign through TBWA Direct next year backing Direct ...

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