to remove filtersNEWS: Keep ads out of the politicians’ hands
19 Dec 1996
to remember past failings when it comes time for the voting booth. Hence the move to negative ...
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MARKETING MIX: Bearing the fruits of one’s labour
19 Dec 1996
and alcohol-rich parties that the industry traditionally has to endure at this time of year ...
CHARITIES: Helping brands
19 Dec 1996 | by DAVID TEATHER
Cross. He has been a full-time employee of the Red Cross ever since. What s great for the Red Cross ... of all Marmite is used at breakfast time and we have a number of light users, so the ad ...
NEWS: 1996 Mad cows, fat cats and blue Pepsi
13 Dec 1996 | by KATE NICHOLAS
to restore his tattered image in time for June s presidential elections, is picked up by the Financial ... , bringing to an end one of the most dramatic financial PR campaigns of recent years. While Granada ... Panel gives its sternest warning yet to financial public relations consultancies over the leaking ...
NEWS: Royal Mail stamp of approval for Makovsky and Co
13 Dec 1996 | by JOANNA MENDA
and financial services firms. We chose them because they are an extremely pro-active agency with a ...
NEWS: STOP PRESS
13 Dec 1996
to handle financial and corporate PR for Ceylon Tea Gardens, a new tea company backed by the Sri Lankan ...
MEDIA: What the Papers say; Press pick up novel ideas for Diana’s future
13 Dec 1996
fling says queen of steamy novels . The Times carried a piece outlining all the authors proprosals while the Sunday Times titled them the most mean-spirited and tasteless women on earth ...
CAMPAIGNS: award publicity; In praise of the super preachers
13 Dec 1996 | by LISA MOORE
the estimated 70,000 ordained and lay preachers in the UK. Sponsored by the Times, the award invites all ... nationwide media coverage of the Preacher of the Year Award. Tactics The Times announced ... national press campaign around the time of the finals. The regional publicity campaign primarily ...
NEWS: Four agencies vie to win Chilean business
13 Dec 1996 | by REBECCA DOWMAN
on and saying good-bye to it was a very hard decision. However, the amount of time we put into it in no way equated to the fees and having run it as a loss leader for a long time we felt enough ...
NEWS: Robinson wins Lewisham post
13 Dec 1996 | by LEXIE GODDARD
Government Management Board. His shoes have been filled on a part-time basis by Greenwich Millennium ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
