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MEDIA: ITV wakes up to the potential of literary dramas

the world. Raymond Snoddy is Financial Times media correspondent ... sin and blaspheme to your hearts content when the action is set a long time ago. Virginia ... and repentance? It is extremely sad that it has taken ITV such a long time to realise there is a ...

NEWS: BT funding deal is first for ITV

in prime-time across the ITV network during Christmas, and focus on the benefits of communication....In a first for British television, BT is to wholly fund a programme which will be screened in prime-time across the ITV network during Christmas, and focus on the benefits of communication. As part of a pounds 200m marketing spend to take its Good to talk campaign into new areas ...

NEWS: Coopers counts on sharp image

the globe and may return to television advertising for the first time in more than a decade....Coopers Big Six international accountancy firms, is planning to sharpen its image across the globe and may return to television advertising for the first time in more than a decade. The company, which has 9500 staff in the UK and a turnover of around pounds 700m, is looking to fill the new ...

NEWS: Segaworld fights queues

flexible, allowing visitors to pop in for shorter periods of time and not feel they are compelled to go ... visitors are more vocal in grumbling about the time spent waiting to get on rides. The new ...

ADVERTISING & PROMOTION: Airtours takes a trip with ‘Wish You Were Here’

as the holidaymakers, says marketing director Richard Carrick. And at same time we can start building up a ...

MARKETING MIX: HOBBY HORSE; An addiction for news makes me suffer CNN blues

the papers when I get there, check the wires a couple of times a day and look out for News at Ten ... at times of crisis, CNN rather strikes me as a string of promo videos kept apart by little bits ...

NEWS: STOP PRESS

. London listings magazine Time Out is looking for an advertising agency to create the poster and press ...

NEWS: British reserve goes against the national interest

time? And why no apologetic phone call after I d stormed out in protest? Haven t they heard ...

MEDIA: MEDIA WATCH; seasonal spending

. The poster industry has a harder time in the fourth quarter, however. With drinks advertisers pulling ...

ADVERTISING & PROMOTION: DESIGN CHOICE; WIND-UP RADIOs

, this time shaped like an cross between a Second World War shell and a coffee percolator and fashioned ...

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