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NEWS: BT funding deal is first for ITV

in prime-time across the ITV network during Christmas, and focus on the benefits of communication....In a first for British television, BT is to wholly fund a programme which will be screened in prime-time across the ITV network during Christmas, and focus on the benefits of communication. As part of a pounds 200m marketing spend to take its Good to talk campaign into new areas ...

ADVERTISING & PROMOTION: CAMPAIGN OF THE WEEK; DRINK-DRIVING

theme and, like Dave , goes straight for the jugular. This time we see a young woman scarred for life ... the issue on. This time we do not see a victim of his own actions, but a victim of someone else ...

MEDIA: For the record

The Times has complained to the Audit Bureau of Circulations about the Daily Telegraph s sales...The Times has complained to the Audit Bureau of Circulations about the Daily Telegraph s sales ... on year. It is the first time in 14 months that circulation has fallen and the figures reflect ... ,604. Next year, frequency will increase from four to five times a year, with pagination rising to 52 pages ...

NEWS: Abbott Mead TV spots show BT’s caring side

: Every time a story is written in the press about BT s financial results the only story told is how ...

DIARY: Sholt must have been too busy talking to sit and watch EastEnders

, Sholto says. Hopefully, he will mug up in time for the shoot of the forthcoming BT ad starring ...

NEWS: STOP PRESS

advertising agency. Times Newspapers has appointed the Promotional Campaigns Group as its official ... rival fan. Financial services company Virgin Direct has also come under the regulatory spotlight over ...

ANALYSIS: ASA looks to widen its Net

is gaining credibility as a commercial medium. As its financial security improves, more firms are looking ...

NEWS: BT pushes community role

, breaking on December 16, BT focuses for the first time on its role as a corporate citizen and how its ...

NEWS: Publicis nets dollars 20m dealership account for Hewlett-Packard

in April - to more than dollars 40 million. At the same time, Saatchi and Saatchi, the company ...

INTERACTIVE: BEHIND THE HYPE/INTERACTIVE TV; How operators are vying to complete the interactive loop,

to achieving true real-time inter-activity has been the so-called return path , necessary for viewers ... . Interactivity, for the time being, may remain limited, but BSkyB is planning a plethora of interactive and on ... one time and the sophistication of the images carried. Digital promises to free up bandwidth ...

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