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again highlighted the crucial role played by financial PR and investor relations practitioners in influencing the outcome. This demonstration of PR power comes at a time when there are renewed calls for the regulation of financial communication. But it is a famously difficult task. Even ...
London Financial News, the new weekly newspaper for the City of London, has hired Luther Pendragon...City professionals spend less time reading the Financial Times than they do during the rest ... London Financial News, the new weekly newspaper for the City of London, has hired Luther ... for a financial and City PR but they liked our approach to broader matters, said Luther Pendragon ...
I agree with much of what Justin Downes says in his comment on the regulation of financial PR...I agree with much of what Justin Downes says in his comment on the regulation of financial PR. Without the same regulatory framework which governs financial institutions, the consultant will always be open to pressure from clients and other financial advisers to play fast and loose with the rules ...
believe that there is a case for some regulation. Financial PR companies are the only professional ... , Ludgate I strongly support the idea that the financial PR industry should be regulated ... unregulated environment, my concern is that the financial PR industry must adopt the same standards ...
investor relations manager and appointed City PR agency Financial Dynamics....investor relations manager and appointed City PR agency Financial Dynamics. FD came out ahead ... Sunday Times City editor Jeff Randall. FD will work closely with Gavan and new IR manager Jill ... with us in two main areas - our relationship with the financial media and secondly, our relationship ...
-- and the bottom line PLANNING: It s time to stop guessing and start researching the most effective media...-- and the bottom line PLANNING: It s time to stop guessing and start researching the most effective media ... much time trying to impress the client with big bang coverage and not enough asking the question ... and Countrywide Communications have all invested in full-time planning facilities. But hasn ...
of the Financial Times Television. Edward Briscoe Design has appointed David Spencer creative director ...
company Financial Objects....of software company Financial Objects. The budget for the launch campaign is estimated at pounds 100,000 - over pounds 70,000 of which will comprise fees. The man behind Financial Objects is Roger ... specialises in software products for the financial sector and has identified stockbroker information ...
in the Financial Times. He had a go at all forms of electronic retailing, but his main target was virtual ... million - nearly three times the figure for 1994. And, in the US, TV home shopping accounts for total ... . The real growth areas are financial services, computer equipment, music CDs and travel - already a ...
and indifferent advertising. It is time for change....The agency management system that undervalues its workforce is to blame for staff insecurity and indifferent advertising. It is time for change. David Abraham s article (Campaign, 8 September 1995 ... with everyone spending far too much time looking over their shoulder for either an incoming Exocet or a ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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