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Review: Marketing and advertising news in the week’s press

in a plea to the Government to tighten rules on financial ads. Nationwide says the ASA is impotent...to conform to market-share regulations. Diageo shares have begun trading. - Financial Times ... The Nationwide Building Society has called for a more powerful Advertising Standards Authority in a plea to the Government to tighten rules on financial ads. Nationwide says the ASA is impotent ...

LIVE ISSUE/RECRUITMENT: How to get ahead in advertising - get headhunted - Michele Martin finds that if you’re not inside it, the system works against you

and spent time at integrated shops, she thought she would be relatively employable....agency and spent time at integrated shops, she thought she would be relatively employable. So ... the reliance on four or five consultants, has grown from historical factors. Headhunters save time and offer ... time as they can on recruitment. Eddie Bowman, head of client service at Ogilvy You could hire ...

INTERNATIONAL: THE DECISION MAKERS/JEAN MARIE DRU - Still fiercely independent Frenchman in an English court - Karen Yates finds BDDP’s global chief Jean Marie Dru is all charm - but try not to mention mergers

s financial problems had forced it into the hands of bankers two years before, he explains. There follows a pause for dramatic effect: Let me tell you, being owned by English advertising people is ten times ... it paid the financial price for rapid expansion and the recession; and its third phase - the future ...

Media is key to BBH-Burnetts deal

contractual minority stake in perpetuity. The deal is structured to allow Burnetts, over time, to acquire ... is as good as Campaign s. How many BBH staff will benefit financially as a result of the sale? And ... in 1994 when it started working on the question of global media delivery. At the time Burnetts ...

US advertisers fight for a place in the Super Bowl spectacle - The big game has become a showcase for the year’s best ads

showcase for the year s best ads has propelled its advertising airtime to ever dizzier financial heights. And next year s game is no exception. Advertising space sold out in the fastest time ever ... . This time, as in recent Super Bowls, Anheuser-Busch will be the biggest advertiser. Most of the brewer ...

Not everyone will get this ... and that’s the whole point - ’Non-branding’ works because it taps into consumers’ ad literacy Dave Phillips says. The question is why so few agencies are able to persuade clients to run with i

financial services). It can work in different media and can succeed against different audiences, although ... , giving rise to such devices as Gold Blend s soap opera, the Miller Time ad-programmes, the bold ...

BBH strikes global deal with Burnetts

it is currently pitching for the dollars 80 million Levi s account. Neither side has issued financial details, but the deal will involve a financial windfall for BBH shareholders - there are about 40 ...

Universal restructures for expansion

to build Chinese walls between the units and make each unit financially accountable. Universal ...

Initiative realigns management

of managing director. At the same time, Manwaring also takes over the new title of creative director ... . The new positions had been planned for some time and were due to take effect in the spring. However ... to include greater international responsibilities. I ll be taking my time to find the right person ...

Banks Hoggins and Waitrose link up to raise store’s profile

recorded a 33 per cent increase in trading profit to pounds 71 million in its last set of financial ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.