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International Relations: Bandaging Egypt’s tourism industry - The Egyptian economy hangs in the balance as the country prepares to undertake the ’mother of all PR tasks’ in a bid to stop its tourism industry from suffering total me

destination. At the same time, the charge for Egyptian visas has been waived in a somewhat vain bid ... they will go there. The Times travel editor Cath Urquhart is not so sanguine, however. It was such a ... to be realistic and honest. This is not the time to launch a major visit Egypt campaign, says Mills ...

FOCUS: INFORMATION SERVICES - Wired for sounding out the industry - As the market for providing electronic information expands, providers are having to tailor their products to avoid information fatigues

demand, competitors Financial Times Information, Dow Jones Interactive Publishing and Knight ... writers. The editors of the IT supplements of the Times, the Telegraph, the Financial Times ... publications which have both a printed and online version. At the same time it also launched its PuRe award ...

Congress to have say in IPR strategy

the presidency to a two-year term. It will appoint a director general for the first time next year, following ...

Clients advised to face cameras during crises

them with legal letters was a waste of time . Boulton has worked on World In Action since 1983 ...

FOCUS: CORPORATE HOSPITALITY - Party tricks for wooing the jaded/To ensure that the corporate entertainment budget is not ’wasted’ on ’B list’ guests, events must offer something different to entice first choice guests. Mar

, there is usually still plenty of time for them to change their minds. So, to minimise the drop out ... momento of the day. But, for guests, it can be difficult not only to justify time out of the office for such events, but also to find the time at all. Office time is highly pressurised so evenings ...

FOCUS: THE MIDLANDS - A new view of middle England/Thanks to the fact that its manufacturing base has remained relatively intact, Midlands PR firms are finding little difficulty in attracting national and international clients. Karen Dempsey reports

as well as consumer accounts, while financial PR remains the niche market for Citigate in Birmingham ...

Profile: Brian MacLaurin, MacLaurin Group - Cranking up the PR power/Brian MacLaurin is no timorous beastie when it comes to PR acquisitions

to consolidate for a period of time to make it work, to get integration between the companies and to get ...

Forum: Conferences - Designed with delegates in mind/With so many conferences filling the calender, organisers are having to think carefully before commiting budget and working hard to make their event stand out. Katrina Dunbar reports

, and is looking at more question-time sessions. Technology allows us greater scope to make the conference ... and at the table will help speed up the time taken to eat a buffet lunch where time is limited. They will give ... ,000-plus financial support. ICL s logo was highly visible throughout the conference, on conference ...

FOCUS: YOUTH MARKETING - Dipping into the fountain of youth - Feel out of touch with the young people of today? PR specialists are tapping into the 1990s phenomenon that is Girl Power and can put client brands centre stage at festivals

good consumer contacts, we talk to journalists the whole time, we re in tune with the tabloids ...

CAMPAIGNS: Novel tactics for book award - Media Relations

Competition press releases went out at the time of the Booker Prize last autumn, and the first shortlist ... , and running live events was a unique approach, says Hastings. At the same time Powerhouse promoted ... press, including the Guardian, the Times, the Daily Telegraph and a Private Eye cartoon ...

 

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