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THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: BEST DM CAMPAIGN - FINANCIAL SERVICES

WINNER

PERSPECTIVE: Love, loathe then envy the status of the Sunday Times

How do you read your Sunday Times? Do you enjoy a prologue with your lovely local newsagent? Um, there s three Moneys and no Sport in mine. I m sorry sir. It s difficult, I m telling you. You possibly don t begin with a frantic search for the Leeds United match report, or a skim of Business to see...

MEDIA: HEADLINER - Times stalwart girds loins for fight with Saturday Telegraph. Camilla Rhodes is armed with a revamped weekend offering. By Anna Griffiths

It s her first week back at News International and Camilla Rhodes, deputy general manager and director of advertising at Times Newspapers, is ready - all guns blazing - for January s broadsheet bloodbath, when everyone revamps, relaunches and inundates readers with the promise of more value than ever...

Stagecoach retains Lowe Bell for financial PR

Lowe Bell is understood to have retained its financial PR account with Stagecoach. It has also been handed an extra slice of the bus and train company s communications work, incorporating political, corporate, consumer and trade relations.

GLOBAL BRIEF: US media agencies box clever - P&G’s TV centralisation is the first sign of changing times, John Owen reports

We congratulate all of the agencies and welcome Televest to this new assignment. The words of Robert L. Wehling, senior vice-president at Procter & Gamble in Cincinnati last week, were the oddest congratulation imaginable for Leo Burnett, Zenith Media and Grey. They signified that Televest had just...

Sponsorship: Signs of the times - The effectiveness of broadcast sponsorship means that clients want more control and exclusivity. This is creating conflict between channels, programme makers and the ITC LOUISE BISHOP reports.

Bullish confidence versus reserved introspection sums up many aspects of Anglo-American relations, but it is particularly apt when talking about the different status of marketing on either side of the Atlantic.

Analysis: Why Abbey is branching out - Abbey National is banking on a pounds 40m ad campaign and branch relaunch to boost the financial brand’s presence in the high street. PATRICK BARRETT finds out how the bank aims to lure customers away from it

Abbey National is to give itself an expensive Christmas present this year in the form of a marketing makeover. Out goes the old Abbey Habit and Abbeyness themes and and in comes new positioning as the current-account holder s best friend.

STOP PRESS: Consolidated financial sector grows

Consolidated Communications has expanded its financial division with the appointment of Elaine Bartleet as account manager and Johnny Weir as senior account executive. Bartleet joins from Norwich Union where she was press officer for Norwich Union Healthcare and Weir was previously at Leedex PR.

Albright calls review of financial PR

Chemicals group Albright and Wilson has called a review of its financial PR which is currently handled by Shandwick Consultants.

Halifax hints at plans for financial PR pitch

Halifax is planning to invite agencies to pitch for its corporate and financial PR as it gears up for a period of City activity. The building society turned bank has a pounds 6 billion war chest to target likely acquisitions.

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