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of concentrating exclusively on the financial pages, the ads were extended into women s pages and health features ... .36:1, with the average donation 12 times higher than in previous campaigns. THIRD Jordan had a maximum ...
: Saatchi s offer of a financial planning service and review if they contacted the company s call ... the applicant would fit in. It s the first time that creativity has been applied to an application ...
, argues Nick Hadjinikos, broadcast manager at corporate and financial PR consultancy Dewe Rogerson ... the direction in which she thinks broadcast PR is heading she draws a parallel with financial PR. Fifteen years ago there were hardly any specialist financial PR consultancies; today there is a whole host ...
to launch its telesales division, selling financial products direct to customers, and a telephone-based banking service offering savings accounts and other financial products, in the new year ...
database selection using cash-at-bank and other financial criteria. These records were then pre ... and stability. It was a single mailing which departed from the traditional portfolios and heavy financial ...
- Britain signed the EU Directive ensuring that in ten years time everything short of point ... Line Financial Services won a High Court injunction against the Advertising Standards Authority ...
% to a record pounds 71m in the past financial year. ...
against the control strategy, combining geodemographics, psychographics, lifestyle and known financial ...
and measurements. These included Marketing s Adwatch and Royal Mail s research of financial services ...
and competitors budgets were as much as four times higher, an ingenious idea was needed to create extra ... career choice. At the same time, the unsuccessful ones, who might be future clients, were left ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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