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STOP PRESS

18 Dec 1997 | by DANNY ROGERS

The Burton Group and Littlewoods are launching a jointly-operated direct home shopping company. Burton will hold a 65% stake in the company and its brands will appear in Littlewoods existing catalogues. Cadbury is relaunching its Snack and Time Out brands in 1998 with new ads through BDDP ...

Lansdown secures star photographer for new Nikon spot

12 Dec 1997 | by EMMA HALL

donated its time free-of-charge because of the unusual nature of the project. The commercial ...

PRIVATE VIEW

12 Dec 1997 | by LARRY BARKER

is beyond me. The ending has all the glorious timing of a classic Laurel and Hardy film. If you ve ever ...

Peers quits top global IWS role

11 Dec 1997 | by DANNY ROGERS

Register, is believed to have included M The account is not up for repitch at this time , and confirmed ...

TV MONITOR/A WEEKLY LOOK AT WHO’S BUYING WHAT AND WHEN

05 Dec 1997 | by STEPHEN CARTER, chief executive of J. W

: Channel 4 Date: 26 November, 22.00 Break transmission time: 22.23 BARB: Men 16-34 11.5 TVRs (live ...

C&A hires boss for ads assault

04 Dec 1997 | by ALI QASSIM

Retail clothes chain C s promotion to the board, along with the appointment of Dennis Robinson as director of operations, is the first time the Dutch Brenninkmeyer family has invited outsiders to its notoriously closed company board since it opened its first store in Oxford Street over 75 years ago ...

Marketing Technique: Sales Promotion - Choosing & using/Breaking the dress code/Promotional clothing can be highly effective, but there’s more to it than just printing off hundreds of T-shirts with a logo on Robin Cobb looks at the factors t

04 Dec 1997 | by ROBIN COBB

. - If re-ordering, ensure dyes match original consignment. - Remember that longer lead times ... found their place in promotions. A recent Tia Maria campaign, based on a sultry night-time theme ... tour. As quality control and timing were primary considerations, they were UK-sourced. Eight ...

LICENSING: CHARACTERS FOR HIRE - A much-loved band, cartoon character or film star can help give your advertising added mileage But, Jim Davies warns, watch out for the pitfalls involved.

28 Nov 1997 | by JIM DAVIES

free to negotiate your terms. Licensing companies tend to have the financial side of things pretty ... ? Or is it a simple mutual trade-off, prime time exposure for the personality in return for high ... of caution, as legal wrangles can be both expensive and time-consuming. Fortunately, help is at hand ...

Wieden & Kennedy sees off TBWA Simons for Nike work

28 Nov 1997 | by EMMA HALL

possibility of W m surprised that it s taken seven years, he said. In that time, the Nike account had ...

SPORTS WARS: Sports marketing has become so big, it’s hard to tell one brand from another. Nike, for many years the market leader, is rethinking its strategy. But can a US giant really be credible in a market dominated by football?

28 Nov 1997 | by HARRIET GREEN

time in ten years, it faces strong competition. The principal competitor is Adidas. Once the ultimate ... . Nike spends a third as much on advertising in the UK as Adidas, and three times as much as Reebok ...

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