19 Dec 1997
| by RICHARD KATZ
showcase for the year s best
ads has propelled its advertising airtime to ever dizzier financial
heights. And next year s game is no exception. Advertising space sold
out in the fastest time ever ...
.
This time, as in recent Super Bowls, Anheuser-Busch will be the biggest
advertiser. Most of the brewer ...
19 Dec 1997
| by CAROLINE MARSHALL
the World Cup in the Sun,
News of the World and the Times, from now until the end of the
event ...
World Cup Goal-mine competition
with Budweiser branding. The Times will carry Budweiser branding in a ...
19 Dec 1997
| by RICHARD COOK
forward.
By the time Euro 96 came to the UK, broadcast sponsorship came with a
slightly inflated ...
to have been made. But, at
the same time, News International and Mirror Group Newspapers were
coming ...
in 5 years time, but I think 5
per cent is an achievable goal.
For growth of anything like ...
19 Dec 1997
| by STEFANO HATFIELD
and News International).
Campaign s in-tray is fascinating at this time of year. First ...
12 Dec 1997
| by JOHN TYLEE
indulgence.
Sure, he says, women like to shop healthy when feeding the family. But
many s the time a ...
, the US-owned Sara Lee has resolved that the time
is right to give some sustained advertising support ...
you spend a lot of time
looking at agencies, he says. You have to get it right and that means ...
12 Dec 1997
| by EMMA HALL
, while fellow diners threaten him
with household implements. It would be the first and last time ...
12 Dec 1997
| by SARAH DU HEAUME, managing director of J
, 21.00
Break transmission time: 21.20
BARB: ABC1 housewives 1.8 TVRs (live)
A still from ...
12 Dec 1997
| by LARRY BARKER
is beyond me. The ending has all the glorious timing of a classic
Laurel and Hardy film. If you ve ever ...
11 Dec 1997
| by DANNY ROGERS
kids meals on TV for the first
time....KFC has signed a licensing deal with Cartoon Network, which sees
the fast-food chain advertising kids meals on TV for the first
time.
The company will link with four cartoons over a six-month period,
beginning with Scooby Doo. A 60-second TV ad breaks on December 17,
featuring footage from ...
11 Dec 1997
| by LISA CAMPBELL
When was the last time you sat in a restaurant, muttering angrily
into your polenta that the food...When was the last time you sat in a restaurant, muttering angrily
into your polenta that the food and service were poor, and that you
could do better yourself?
Well, now s your chance. TV production company Ricochet is looking for
non-professional cooks and wine buffs, passionate about good ...