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US advertisers fight for a place in the Super Bowl spectacle - The big game has become a showcase for the year’s best ads

showcase for the year s best ads has propelled its advertising airtime to ever dizzier financial heights. And next year s game is no exception. Advertising space sold out in the fastest time ever ... . This time, as in recent Super Bowls, Anheuser-Busch will be the biggest advertiser. Most of the brewer ...

Budweiser signs up to sponsor NI titles’ World Cup coverage

the World Cup in the Sun, News of the World and the Times, from now until the end of the event ... World Cup Goal-mine competition with Budweiser branding. The Times will carry Budweiser branding in a ...

LIVE ISSUE/SPONSORSHIP: Has sponsorship become a brand-building tool? Can linking up with events enhance awareness of the brand, asks Richard Cook

forward. By the time Euro 96 came to the UK, broadcast sponsorship came with a slightly inflated ... to have been made. But, at the same time, News International and Mirror Group Newspapers were coming ... in 5 years time, but I think 5 per cent is an achievable goal. For growth of anything like ...

PERSPECTIVE: Don’t fret, bad ads help to make good ads seem brilliant

and News International). Campaign s in-tray is fascinating at this time of year. First ...

CLOSE-UP: CLIENT OF THE WEEK - Sara Lee learns to take risks. The campaign makes the cake giant’s marketer feel nervous, John Tylee writes

indulgence. Sure, he says, women like to shop healthy when feeding the family. But many s the time a ... , the US-owned Sara Lee has resolved that the time is right to give some sustained advertising support ... you spend a lot of time looking at agencies, he says. You have to get it right and that means ...

O&M unveils accessible Martell work

, while fellow diners threaten him with household implements. It would be the first and last time ...

TV MONITOR/A WEEKLY LOOK AT WHO’S BUYING WHAT AND WHEN

, 21.00 Break transmission time: 21.20 BARB: ABC1 housewives 1.8 TVRs (live) A still from ...

PRIVATE VIEW

is beyond me. The ending has all the glorious timing of a classic Laurel and Hardy film. If you ve ever ...

KFC Cartoon Network

kids meals on TV for the first time....KFC has signed a licensing deal with Cartoon Network, which sees the fast-food chain advertising kids meals on TV for the first time. The company will link with four cartoons over a six-month period, beginning with Scooby Doo. A 60-second TV ad breaks on December 17, featuring footage from ...

MARKETING MIX: Looking for cooks who won’t spoil the broth

When was the last time you sat in a restaurant, muttering angrily into your polenta that the food...When was the last time you sat in a restaurant, muttering angrily into your polenta that the food and service were poor, and that you could do better yourself? Well, now s your chance. TV production company Ricochet is looking for non-professional cooks and wine buffs, passionate about good ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.