to remove filtersTHE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: BEST DM CAMPAIGN - FUNDRAISING
18 Dec 1997
profit of pounds 14. At the same time, the client s database grew by 40%. SECOND ...
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Review: Marketing and advertising news in the week’s press
19 Dec 1997 | by KAREN YATES
in a plea to the Government to tighten rules on financial ads. Nationwide says the ASA is impotent...to conform to market-share regulations. Diageo shares have begun trading. - Financial Times ... The Nationwide Building Society has called for a more powerful Advertising Standards Authority in a plea to the Government to tighten rules on financial ads. Nationwide says the ASA is impotent ...
Time for the Government to retire from journalism
12 Dec 1997 | by SIR BERNARD INGHAM, who writes for the
Have you noticed that we now have a writing Government? Since Labour won the election hands down seven months ago, its ministers have had more by-lines than many journalists who write for a living. Last week, for example, I counted nine ministerial articles in the national dailies.
Political Context offers environmental service
12 Dec 1997 | by JULIETTE GARSIDE
Peter Knight, previously an environmental writer for the Financial Times, Richard Dalley ...
What The Papers Say: Labour’s swift action gives plenty to beef about
12 Dec 1997 | by ROBERT GRAY
and commentators showed consistent sympathy for the financial ruin facing farmers and condemnation for the rush...The decision to ban beef on the bone put Whitehall on the horns of a dilemma. Leader writers and commentators showed consistent sympathy for the financial ruin facing farmers and condemnation for the rush ... decision-making on the hoof. By an act of gross mis-timing, the issue clashed with farmers protests ...
CAMPAIGNS: Spice Girls turn to poppy power - Charity PR
12 Dec 1997 | by POPPY BRECH
in the Financial Times. Many nationals carried a poppy on the masthead and a large number of TV presenters ... day. Times reporter Damian Whitworth believes that the Spice Girls are good news ...
BACKBITE
12 Dec 1997 | by CLAIRE BEALE
It s that time of the month again when the advertising industry gets to chuckle at the sorry...It s that time of the month again when the advertising industry gets to chuckle at the sorry ... . The ITC, no doubt, put in valuable time deciding that such fears were unfounded since the ad wasn ... to spend less time dealing with complaints that border on the ridiculous and, instead, concentrate ...
Novartis enlists both Biss and Red
12 Dec 1997 | by JEMIMAH BAILEY
public relations and public affairs accounts in the UK for the first time, following a competitive...The world s number one life science company, Novartis, has hired two agencies to handle its group public relations and public affairs accounts in the UK for the first time, following a competitive pitch. AS Biss and Co has picked up the public affairs brief, while the Red Consultancy ...
Diary: Middleton exerts her mesmerising influence
12 Dec 1997
without question, maybe you should have a quiet word with Tracey Middleton, part time consultant...If you ve ever wished that a troublesome client would simply accept your idea for a new campaign without question, maybe you should have a quiet word with Tracey Middleton, part time consultant with Rosalyn Palmer PR. Because when she doesn t have her PR hat on, Middleton is a practising ...
Smith to step into de Bakker’s shoes at B-M
12 Dec 1997 | by IAN DARBY
Heggenes, chief financial officer Mike Kingsley and UK chairman Nigel Whittaker on the European board ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
