to remove filtersBanks Hoggins and Waitrose link up to raise store’s profile
19 Dec 1997 | by KAREN YATES
recorded a 33 per cent increase in trading profit to pounds 71 million in its last set of financial ...
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CAMPAIGN DIARY: I’M ONLY A PUNTER BUT ..
19 Dec 1997 | by A PUNTER
Call me a scrooge if you like, but what exactly is happening to Christmas? The next time you re...Call me a scrooge if you like, but what exactly is happening to Christmas? The next time you re ... items guaranteed to result in an immediate divorce? It s time for the retail industry to wise up ... ? We don t want them for Christmas - we only buy them reluctantly at the best of times. So my ...
Waitrose alters image with BHO
18 Dec 1997 | by DANNY ROGERS
% to a record pounds 71m in the past financial year. ...
STOP PRESS
18 Dec 1997 | by DANNY ROGERS
The Burton Group and Littlewoods are launching a jointly-operated direct home shopping company. Burton will hold a 65% stake in the company and its brands will appear in Littlewoods existing catalogues. Cadbury is relaunching its Snack and Time Out brands in 1998 with new ads through BDDP ...
SPOTLIGHT ON: DIRECT RESPONSE TV - Is ITV set to make great leap forward into direct sales TV? ITV’s direct response line follows a ’transaction TV’ trend, Alasdair Reid finds
12 Dec 1997 | by ALASDAIR REID
to be so memorable that viewers will call at their leisure rather than clogging the lines at peak time ... contact but lack the resources of a Direct Line Insurance to cope with peak-time response. There are a ...
STOP PRESS
11 Dec 1997 | by ANNE-MARIE CRAWFORD
magazines in November 1996. Safeway has put its financial advisers on bid alert fearing a hostile ...
ADVERTISING & PROMOTION: WWAV is axed in Reward review
11 Dec 1997 | by DANNY ROGERS
the partnership had been productive , but added that it was now time to move on . WWAV managing ...
OPINION: Make Christmas marketing into an all year-round event - Stephen Carter believes retailers and magazine publishers should learn to treat the festive season as a foolproof marketing tool that has relevance for the whole year
05 Dec 1997 | by STEPHEN CARTER, chief executive of J. W
equity. Common knowledge is that, despite the imagery, Christmas is a time of strain and stress for everyone -financially, domestically, socially and professionally. It is especially bad for those ... as relevant in May as they are in December. Christmas is a time of optimism. A time for happiness. A ...
Trade marks body backs court ruling against Net pirates
05 Dec 1997 | by JOHN TYLEE
backs up what we have been constantly saying. For a long time we have been warning ...
Radio Rentals puts ad account to pitch again
05 Dec 1997 | by KAREN YATES
, said the review - which is on the creative account only - was genuine this time. He explained ... this time, but a search team, headed by Ryan, is said to have visited four or five London agencies ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
