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MGM to fund Nigel Allmond start-up

19 Dec 1997 | by ELEANOR TRICKETT

because I ve known Nick (Manning) and Colin (Gottlieb, MGM s managing partners) for a long time and I ...

OPINION: Troubles ahead after a year of the unexpected

19 Dec 1997 | by DAVE PHILLIPS

are any good you should have done very well; it was a time for launches: Channel 5,Traveller, MindShare ...

HEADLINER: Gentle giant of a media buyer throws his bowler in the ring - Nigel Allmond is not quite the hard man he appears to be, Claire Beale reveals

19 Dec 1997 | by NIGEL ALLMOND

to hand over equity to the right people. And for Allmond himself, the key is that this time he ...

NBC and Dow Jones venture to establish global media force

12 Dec 1997 | by KAREN YATES

Journal. The service will be available in nearly 15 million European homes on a full-time basis and 50 million on a part-time basis from early next year. The European headquarters will be in London ...

CAMPAIGN INTERACTIVE: BEHIND THE HYPE/INTERNET PRODUCTS - Net gizmos in danger of pushing users beyond endurance. Website users are prey to hype when it comes to Net add-ons. Simon Waldman unpicks myth from reality

12 Dec 1997 | by SIMON WALDMAN, the Guardian’s dep

are you re far too busy for that. So to save you time, here is a ready reckoner to what some key ... over the Net with no download time. The reality A picture the size of a small Post-It note ... transplant and half a dozen tattoos at the same time. Nothing is ever the same again. As to the content ...

C&W set back in battle with BT

11 Dec 1997 | by DANNY ROGERS

not have enough time to put its case together. However, we will prove BT is incorrect, he said. ...

MARKETING MIX: PROFILE: Screen-fighting man - Larry Sparks marketing director Eidos Interactive

11 Dec 1997 | by LISA CAMPBELL

launched the first female action hero at a better time. People couldn t get enough of Girl Power, says ... and copies of Tomb Raider were left where celebrities had to wait for a long time, such as the green room ...

CAMPAIGN DIRECT: ON THE RECORD - How does Equity, Orange’s customer loyalty drive, set it apart from competitors? Eleanor Trickett finds out

05 Dec 1997 | by ELEANOR TRICKETT

time in the rewards package. Phil Hendey, head of brand management at Orange, explains ... straightaway. But free talk time? I thought the last thing companies gave away was their own product ...

TV MONITOR/A WEEKLY LOOK AT WHO’S BUYING WHAT AND WHEN

05 Dec 1997 | by STEPHEN CARTER, chief executive of J. W

: Channel 4 Date: 26 November, 22.00 Break transmission time: 22.23 BARB: Men 16-34 11.5 TVRs (live ...

CAREERS: Room in IT for the non-techie - With big budgets to spend and increasingly competitive markets to operate in, the technology and telecoms companies are putting more and more emphasis on marketing. Jane Bainbridge reports

04 Dec 1997 | by JANE BAINBRIDGE

There once was a time when a huge gulf separated the techies in anoraks and the brand gurus...There once was a time when a huge gulf separated the techies in anoraks and the brand gurus in marketing. But with brands such as Orange, Microsoft, BT and Intel now enjoying awareness levels similar to Kellogg and Heinz, it seems the IT and telecoms industries have well and truly woken up ...

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