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EDITORIAL: Winners in the acquisition stakes

been looking at building its UK critical mass for some time. Having failed to secure a deal so far ...

COMMENT PLATFORM: Measuring the precise value of public relations - PR practitioners should concentrate on measuring audience reach of target audiences, not column inches , says Claire Spencer

times they were exposed to those messages. The final part of the Proof equation is measuring ...

Judge and Jury: Bid to reclaim Christmas must make the most of shopping fatigue - The Churches’ Advertising Network has the right idea with its festive campaign to reclaim Christmas but it will find it difficult to reach its target with so little

since the posters make no mention of God or Jesus Christ. The Times reports that a churchgoer from ... is more than just the biggest party of all time. ...

Platform: Tempering ad pizazz with PR discernment - Issues-led advertising co-ordinated with sensitive PR can add emotional appeal to a brand, says Chris Genasi

themselves through an issues-based approach, will discover that it is only a matter of time before ...

Dealing out the right cards - Minister for Employment with responsibility for the New Deal, Andrew Smith talks to Stephanie France about the possible PR pitfalls involved in a compulsory scheme to take young people off the dole and into work

nationally in April. The PR campaign began around the same time. Smith himself is responsible for some ... the Environmental Task Force or full-time education or training) they wished to take up. The status quo ...

INTERNATIONAL: AAAA opens doors to independent PR firms

to independent PR firms for the first time in its 81-year history....NEW YORK: The Association of American Advertising Agencies (AAAA) is opening its doors to independent PR firms for the first time in its 81-year history. The New York-based AAAA has ... and financially sound. Edelman PR Worldwide and Ruder Finn are both considering applying since the membership ...

STOP PRESS: Incepta’s PR profits nearly double

and design agencies. After the acquisition of financial PR agency Dewe Rogerson, PR will account for half...Gross profit from Incepta s PR operations increased by 40 per cent over the last year. PR activities currently account for 35 per cent of Incepta s turnover - the company also owns advertising and design agencies. After the acquisition of financial PR agency Dewe Rogerson, PR will account for half ...

MEDIA: Regional papers fare well in a fragmented industry

of circulation figures for the first time in years. In Brighton, where the Newspaper Society s annual...Here s some interesting news. The regional press has just published a relatively healthy set of circulation figures for the first time in years. In Brighton, where the Newspaper Society s annual advertising conference was in full swing this week, there s been mild celebration. Overall, the regional ...

Pharmaceutical sector favours deeper analysis

. In the public sector half those questioned used AVEs and in the financial sector six out of ten use AVEs ...

CAMPAIGNS PROMOTIONS: Diet Coke plays on pects appeal

of the women who work in the building he cleans, and take a Diet Coke break at the same time, to admire ...

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