04 Dec 1998
| by DICK SAUNDERS, a director of Cardew and
been looking at building its UK critical mass for some
time. Having failed to secure a deal so far ...
13 Nov 1998
| by CLAIRE SPENCER, director of planning at
times they were exposed to those
messages.
The final part of the Proof equation is measuring ...
06 Nov 1998
| by CHRIS DAINTY
since the posters make no
mention of God or Jesus Christ. The Times reports that a churchgoer from ...
is more than just the biggest party
of all time.
...
06 Nov 1998
| by CHRIS GENASI
themselves through an
issues-based approach, will discover that it is only a matter of time
before ...
30 Oct 1998
| by STEPHANIE FRANCE
nationally in April. The PR
campaign began around the same time. Smith himself is responsible for
some ...
the Environmental Task Force
or full-time education or training) they wished to take up. The status
quo ...
16 Oct 1998
| by HARRIOT LANE FOX
to independent PR firms for the first time in its
81-year history....NEW YORK: The Association of American Advertising Agencies (AAAA)
is opening its doors to independent PR firms for the first time in its
81-year history.
The New York-based AAAA has ...
and financially sound.
Edelman PR Worldwide and Ruder Finn are both considering applying since
the membership ...
16 Oct 1998
| by SOPHIE BARKER
and design
agencies. After the acquisition of financial PR agency Dewe Rogerson, PR
will account for half...Gross profit from Incepta s PR operations increased by 40 per cent
over the last year. PR activities currently account for 35 per cent of
Incepta s turnover - the company also owns advertising and design
agencies. After the acquisition of financial PR agency Dewe Rogerson, PR
will account for half ...
18 Sep 1998
| by MAGGIE BROWN
of circulation figures for the first time in
years. In Brighton, where the Newspaper Society s annual...Here s some interesting news. The regional press has just published
a relatively healthy set of circulation figures for the first time in
years. In Brighton, where the Newspaper Society s annual advertising
conference was in full swing this week, there s been mild celebration.
Overall, the regional ...
18 Sep 1998
| by IAN DARBY
. In the public sector half
those questioned used AVEs and in the financial sector six out of ten
use AVEs ...
04 Sep 1998
| by JENNIFER WHITEHEAD
of the women
who work in the building he cleans, and take a Diet Coke break at the
same time, to admire ...