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PUBLIC RELATIONS: Does PR measure up? - Many a celeb turns to PR at some point, but agencies need PR services to determine how successful their campaigns have been. Rob Gray reports

and The Times have been calling for Pinochet to be allowed to return to Chile. The tricky part ... at the age of 80: If you live as long as me, you ll see your reputation die three times ...

STOP PRESS: M&S financial arm hires Positive Profile

Marks and Spencer Financial Services has hired Positive Profile on a retainer to work...Marks and Spencer Financial Services has hired Positive Profile on a retainer to work on the company s unit trust reports. Positive Profile previously worked for M s financial services arm on a two-month project redesigning the reports. ...

US equity firm appoints Penrose for Europe work

Penrose Financial has been appointed to handle European financial PR for top three US private...Penrose Financial has been appointed to handle European financial PR for top three US private equity firm Hick Muse Tate and Furst. The Dallas-based company opened its first European office ... Hicks Muse s US-based financial PR agency Kekst and Co. Hicks Muse has raised over pounds 6 ...

Ethical PR: Time for business to take an ethical stand - As ethical obligations loom ever larger

Once, only doctors, lawyers and preachers had ethical obligations.

Mainland elected to chairmanship of IPR City group

The IPR s City and Financial group has elected Neil Mainland, managing director of Mainland Public...The IPR s City and Financial group has elected Neil Mainland, managing director of Mainland ... to address the unresolved debate on the issue of regulation of the financial PR industry during his two ... . The City and Financial group has a membership of over 500. Mainland has been a member of the group ...

STOP PRESS: Fishburn-Hedges wins legal brief

, 16 October). Citigate Dewe Rogerson and Financial Dynamics also pitched for the six-figure fee...Fishburn-Hedges has won a three-way pitch to handle national PR for law firm Eversheds (PR Week, 16 October). Citigate Dewe Rogerson and Financial Dynamics also pitched for the six-figure fee account. FH will promote the law firm in the UK financial and general press and the international ...

PUBLIC SECTOR: IPR produces schools PR booklet

The IPR has produced a booklet on PR for schools, in conjunction with the Times Educational...The IPR has produced a booklet on PR for schools, in conjunction with the Times Educational Supplement, the BBC and Nottingham City Council. Launched last Monday at the BBC s Schools and The Media conference in London, it includes articles on working with journalists by Reputation partner ...

BORDER LINES: DUBLIN - Coleman joins Drury

client director. He will work on Drury s contract with the Irish government to handle financial PR...Sunday Tribune business editor Shane Coleman is to join Drury Communications in January as a client director. He will work on Drury s contract with the Irish government to handle financial PR for the privatisation of Telecom Eireann, Ireland s first state utility flotation. Coleman joined the Sunday Tribune ...

Editorial: PR industry’s year in the spotlight

and Financial Group s attempts to negotiate with the new Financial Services Authority on the regulation of financial PR. The public affairs sector saw a flurry of activity under the watchful gaze of Lord ... guidelines for the industry. It is not before time. The cash for access scandal has raised eyebrows ...

Judge and Jury: HSBC needs to be consistent if it wants to be taken seriously - Rebranding Midland Bank to create a more coherent global identity is a perfectly sound PR move, but it only really works if HSBC applies that theory across its whole banking n

and timing of the announcement on 27 November seemed well planned. With some notice of the latest ... , as their interests are perceived to be second to those of the financial community. Until now, Midland ... have been run in conjunction with the financial campaign, providing greater reassurance to Midland ...

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