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Pru picks WWAV for pooled pounds 23m direct mail task

19 Dec 1998 | by IAN DARBY

. The UK s largest insurer, which has faced controversy over pensions mis-selling, stirred the financial ... financial products. An aggressive direct mail drive may help Prudential beat off tough ...

Conran serves up a customer loyalty scheme

19 Dec 1998 | by DANNY ROGERS

director, said that Zinc s lower average spend was appropriate to tougher economic times ...

Boots card tops ten million mark

19 Dec 1998 | by LISA CAMPBELL

points weekend was launched and advertised for the first time on TV earlier this month ...

Martin Dawes launches Breathe

19 Dec 1998 | by STEVE BELL

Martin Dawes Telecommunications, Europe s largest mobile service provider, is launching the UK s fifth mobile phone network. The company is leasing air time from Mercury Personal Communications, the network operator which owns the One 2 One brand. Called Breathe, the brand is aimed at the business ...

Rapier scoops DMA gold award for C&W direct response TV

18 Dec 1998 | by JOHN OWEN

above or below it. This is the first time that a brand campaign has been informed by the use of all ...

CAMPAIGN DIRECT: REVIEW (IN ASSOCIATION WITH ROYAL MAIL)

18 Dec 1998 | by TERRY HUNT and RAY HOWARD, creative dir

to do with the time you waste waiting to get stuff printed. That s quite clever ... PACKARD Brief: Highlight the time wasted by waiting to use office machinery, emphasising ...

Publicis merger

17 Dec 1998 | by DANNY ROGERS

Publicis has merged its below-the-line financial arm Publicis Financial into its mainstream...Publicis has merged its below-the-line financial arm Publicis Financial into its mainstream operations to win more business from financial services clients. The move follows two recent wins - a pounds 10m account with UBS and a pounds 7m account for the launch of Commercial General Union. ...

Jigsaw search for 20 sponsors

17 Dec 1998 | by DANNY ROGERS

expectations with about 30% of consumers returning questionnaires about life-styles. This is three times...The consumer response rate for a trial launch of customer magazines launched by Jigsaw, the marketing consortium formed by Unilever, Kimberly-Clark and Cadbury Schweppes, has far exceeded expectations with about 30% of consumers returning questionnaires about life-styles. This is three times ...

LIVE ISSUE/TEQUILA PAYNE STRACEY: TBWA declares global ambitions with DM merger - Tequila Payne Stracey will experience little teething trouble, Claire Cozens says

04 Dec 1998 | by CLAIRE COZENS

this time the sector is direct marketing and the agency in question is Tequila Payne Stracey, the below ... consequence of its coming of age, Payne says. This deal comes at a time when we were considering ... is that as clients shift their marketing budgets below the line, it no longer makes financial sense for them to use ...

Lowe Direct launches first work for Saab GB

04 Dec 1998 | by ELEANOR TRICKETT

years time, we have longer to make sure we are high on the shopping list when the time comes ...

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