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Nortel in brand push

by Boston agency Hill Holiday, which will run in titles including the Daily Telegraph and Financial Times ...

MEDIA: London Electricity TV debut

London Electricity is taking its brand to television for the first time after agreeing to sponsor...London Electricity is taking its brand to television for the first time after agreeing to sponsor LWT s weather bulletins. The electricity and gas supplier will sponsor the bulletins from this Friday as it seeks to build awareness of its brand across the South-east in face of increased ...

Tesco closes booths

in September last year to give shoppers access to advice about Tesco financial products. Yet fewer than ten ... . An equally low number have used the booths to find out about other Tesco financial products, such as loans ...

Pru picks WWAV for pooled pounds 23m direct mail task

. The UK s largest insurer, which has faced controversy over pensions mis-selling, stirred the financial ... financial products. An aggressive direct mail drive may help Prudential beat off tough ...

Eagle Star axes staff after Zurich merger

operation, Zurich Financial Services. Zurich has handed the management of the Eagle Star brand ...

S&N’s Espres enters coffee shops battle

Scottish s Costa Coffee outlets. The new chain, called Espres, has opened two shops. Both are situated in Edinburgh. The first opened in the Leith district, while the other has opened this week in Lothian Road, the newly developed financial area of the city. Derek Wilkinson, group finance ...

NatWest offers banking via PC

and cheque books and downloading information on to financial management software ...

MARKETING MIX: A calendar well past its sell-by date

was. At Findus ad agency of the time, J Walter Thompson, memories are also shaky: It s ringing a few bells, I think they were hot properties at the time, says WPP director Jeremy Bullmore ...

MARKETING MIX: Pen portrait

. In some respects this chap seems to have been born out of time. He is especially sensitive ... . And I m not sure what is meant by being born out of time , does that mean I can come back again some time in the future? Diane Simpson, a founder member of the British Institute ...

Conran serves up a customer loyalty scheme

director, said that Zinc s lower average spend was appropriate to tougher economic times ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.