to remove filtersCAMPAIGNS: Local Government PR - Dundee builds on biotechnology
04 Dec 1998 | by NICOLA TYRRELL
and the Sunday Times Scotland, focusing on specific scientists working in the cancer research field in Dundee ...
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FOCUS: HEALTHCARE PR - ’Lifestyle’ drugs seek a PR remedy. The Viagra debate has clearly shown why non-NHS medicines need good PR if they are to compete with prescribed brands. Robert Gray reports
04 Dec 1998 | by ROBERT GRAY
, both directly and through GJW, has been lobbying the Government for a change of heart. At the time ... controlled. Availability of the pounds 4.84-a-time pill will be limited to patients suffering from ... . All of this is happening at a time of transition. Shire Hall Communications director of NHS Services ...
Judge and Jury: Media relations could have got better treatment for shyness drug - Before launching the shyness drug Seroxat, SmithKline Beecham should have paid more attention to planning media relations says Paul Blackburn, managing director of Ketchum
16 Oct 1998 | by PAUL BLACKBURN
Times led reports of its imminent availability on the NHS, with a comparison between Seroxat ... to the controversy over lifestyle drugs. These were worrying times for SmithKline which saw how Viagra was banned ... last Thursday, where the company and psychiatrists put Seroxat s case. The Times subsequently wrote ...
What The Papers Say: Viagra fails to get economic message across
25 Sep 1998 | by ROBERT GRAY
the Pfizer launch. While the Financial Times reported that Viagra might actually offer economies ...
Pharmaceutical sector favours deeper analysis
18 Sep 1998 | by IAN DARBY
. In the public sector half those questioned used AVEs and in the financial sector six out of ten use AVEs ...
Judge and Jury: Action needs to be taken to curb the prescription of antibiotics - The Government needs to act quickly if it wants to prevent more strains of antibiotic resitant bacteria from emerging, says Rachel Dalton, director of healthcare, Charles B
11 Sep 1998 | by RACHEL DALTON
will want to convey. As with most educational campaigns, the success lies mainly in the timing ... wastes pounds 34 million of NHS funds each year. So, apart from the timing being right for a campaign ...
Square Mile wins Oxford Molecular
21 Aug 1998 | by SOPHIE BARKER
, has switched its financial PR account from Citigate Communications to Square Mile Communications....Oxford Molecular, the company that supplies IT systems to pharmaceutical and biotech companies, has switched its financial PR account from Citigate Communications to Square Mile Communications. Square Mile handled financial PR for Oxford Molecular s flotation in 1994 but the account was switched ...
Boots puts its public affairs up for tender
21 Aug 1998 | by SOPHIE BARKER
. Wakeling said: It s the right time to review our needs and those agencies that may be able to meet them ...
INTERNATIONAL: Public responds to Monsanto PR campaign
24 Jul 1998 | by MAGGIE BROWN
the free hotline. At the same time as it launched the hotline, Monsanto unveiled a web site ...
B-M hires Brain for consumer PR
24 Jul 1998 | by KATHY GREENE
worked at Paragon Communications, moving up to board director level and at different times heading ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
