to remove filtersEDITORIAL: Why Post Office reforms fail to deliver the goods
19 Dec 1998 | by LISA CAMPBELL
delivered on time and on target, and certainly allowing the Post Office more commercial freedom will help ...
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MARKETING MIX: That was the week that was
19 Dec 1998 | by DAVID MURPHY
Commission sponsorship code mean that for the first time a sponsorship message can be slotted in front ...
ADWATCH: Ambrosia’s ride to success - Ambrosia has based its latest irreverent advertising campaign for Creamed Rice firmly on regional stereotypes, writes Robert McLuhan
19 Dec 1998 | by ROBERT MCLUHAN
. The demographic changes are very relevant for us, and we are investing a lot in people who are short of time ...
O&M shows misery of Christmas in ad for the Samaritans
18 Dec 1998 | by JOHN TYLEE
the fact that, for some people, the festive season is the most miserable time of the year.
LIVE ISSUE/TOBACCO ADVERTISING: Winners and losers as the tobacco ad ban looms. Andrew Grice looks at the upheaval facing agencies as new rules are unveiled
18 Dec 1998 | by ANDREW GRICE
the impact on the ad industry will be difficult to gauge. Agencies have had time to find other clients ...
MARKETING FOCUS: Review of the year - 1998/As all eyes focus on the run-up to the millennium, Jane Bainbridge reviews the events and companies that made news in the marketing sector over the past year
17 Dec 1998 | by JANE BAINBRIDGE
to be seen. Economically the year began with ripples of the Asian financial crisis reaching our ... giant s Kevin the Hamster ad went on air, making it the most complained about ad of all time ... behind the May launch of Persil tablets. - In October Prudential launched its direct financial ...
DIRECT NEWS: Wesleyan appoints Brann to help MSS raise brand profile
11 Dec 1998 | by KAREN YATES
The UK s biggest provider of insurance and financial services to doctors and dentists, the Medical...The UK s biggest provider of insurance and financial services to doctors and dentists, the Medical Sickness Society, will begin a major branding exercise for the first time next year, following its appointment of the through-the-line agency, Brann London. Brann will organise direct mail ...
Ethical PR: Time for business to take an ethical stand - As ethical obligations loom ever larger
11 Dec 1998 | by HARRIOT LANE FOX
Once, only doctors, lawyers and preachers had ethical obligations.
PUBLIC SECTOR: IPR produces schools PR booklet
11 Dec 1998 | by KATHY GREENE
The IPR has produced a booklet on PR for schools, in conjunction with the Times Educational...The IPR has produced a booklet on PR for schools, in conjunction with the Times Educational Supplement, the BBC and Nottingham City Council. Launched last Monday at the BBC s Schools and The Media conference in London, it includes articles on working with journalists by Reputation partner ...
Editorial: PR industry’s year in the spotlight
11 Dec 1998 | by SUZANNE KEMBLE
and Financial Group s attempts to negotiate with the new Financial Services Authority on the regulation of financial PR. The public affairs sector saw a flurry of activity under the watchful gaze of Lord ... guidelines for the industry. It is not before time. The cash for access scandal has raised eyebrows ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
