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MEDIA: London Electricity TV debut

London Electricity is taking its brand to television for the first time after agreeing to sponsor...London Electricity is taking its brand to television for the first time after agreeing to sponsor LWT s weather bulletins. The electricity and gas supplier will sponsor the bulletins from this Friday as it seeks to build awareness of its brand across the South-east in face of increased ...

S&N’s Espres enters coffee shops battle

Scottish s Costa Coffee outlets. The new chain, called Espres, has opened two shops. Both are situated in Edinburgh. The first opened in the Leith district, while the other has opened this week in Lothian Road, the newly developed financial area of the city. Derek Wilkinson, group finance ...

Conran serves up a customer loyalty scheme

director, said that Zinc s lower average spend was appropriate to tougher economic times ...

Boots card tops ten million mark

points weekend was launched and advertised for the first time on TV earlier this month ...

MARKETING MIX: That was the week that was

Commission sponsorship code mean that for the first time a sponsorship message can be slotted in front ...

AGENDA: Conran sharpens customer focus - Sir Terence Conran’s growing restaurant portfolio has hired a marketer just as some believe the UK economy is to slow further. Danny Rogers reports

Vetta, a marketer with six years experience at Lancome, L Oreal and Procter For a long time we ... are way behind, says Loewi. The move comes at a time when Conran is close to adding hotels ... it is a time of consolidation for Conran in his native land while the rest of the world is about to feel ...

MEDIA: BBC’s confusion shows in its own mission message

that the 110 words were not gone over a hundred times and there is no possibility of the wrong cliche being ... statement. Raymond Snoddy is media editor of The Times. ...

MEDIA: RADIOWATCH - The monthly analysis of radio recall in association with Emap on air

is traditionally the time when hospital blood stocks are lowest. Q: Which of the following radio commercials ...

ADWATCH: Ambrosia’s ride to success - Ambrosia has based its latest irreverent advertising campaign for Creamed Rice firmly on regional stereotypes, writes Robert McLuhan

. The demographic changes are very relevant for us, and we are investing a lot in people who are short of time ...

Adwatch of the year: As the year draws to a close Gail Kemp presents 1998’s winners and losers in Adwatch, the superleague for TV commercials, compiled for Marketing by NOP

into the table for the first time at number eight on a comparatively small budget. The ad agency that made ... new agency and an increased budget, has hit the league for the first time. Like Somerfield ... -shows are Direct Line, Kellogg s Corn Flakes (the first time for several years that these brands have missed out ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.