19 Dec 1998
| by SANDRA COLLINS, Marketing Director, Opt
London Electricity is taking its brand to television for the first
time after agreeing to sponsor...London Electricity is taking its brand to television for the first
time after agreeing to sponsor LWT s weather bulletins.
The electricity and gas supplier will sponsor the bulletins from this
Friday as it seeks to build awareness of its brand across the South-east
in face of increased ...
19 Dec 1998
| by LISA CAMPBELL
Scottish s Costa Coffee outlets.
The new chain, called Espres, has opened two shops. Both are situated in
Edinburgh. The first opened in the Leith district, while the other has
opened this week in Lothian Road, the newly developed financial area of
the city.
Derek Wilkinson, group finance ...
19 Dec 1998
| by DANNY ROGERS
director, said
that Zinc s lower average spend was appropriate to tougher economic
times ...
19 Dec 1998
| by LISA CAMPBELL
points weekend was launched and advertised for the
first time on TV earlier this month ...
19 Dec 1998
| by DAVID MURPHY
Commission
sponsorship code mean that for the first time a sponsorship message can
be slotted in front ...
19 Dec 1998
| by DANNY ROGERS
Vetta, a marketer with six years experience at Lancome,
L Oreal and Procter For a long time we ...
are way behind,
says Loewi.
The move comes at a time when Conran is close to adding hotels ...
it is a time of consolidation for Conran in his native land
while the rest of the world is about to feel ...
19 Dec 1998
| by RAYMOND SNODDY
that the 110 words
were not gone over a hundred times and there is no possibility of the
wrong cliche being ...
statement.
Raymond Snoddy is media editor of The Times.
...
19 Dec 1998
| by IAN DARBY
is
traditionally the time when hospital blood stocks are lowest.
Q: Which of the following radio commercials ...
19 Dec 1998
| by ROBERT MCLUHAN
.
The demographic changes are very relevant for us, and we are investing
a lot in people who are short of time ...
19 Dec 1998
| by DAVID MURPHY
into the table for the
first time at number eight on a comparatively small budget. The ad
agency that made ...
new agency and an increased budget, has hit the
league for the first time.
Like Somerfield ...
-shows are Direct Line, Kellogg s Corn Flakes (the
first time for several years that these brands have missed out ...