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Nortel in brand push

19 Dec 1998 | by ANNE-MARIE CRAWFORD

by Boston agency Hill Holiday, which will run in titles including the Daily Telegraph and Financial Times ...

Telstra targets European sales

19 Dec 1998 | by LISA CAMPBELL

. This is a very exciting time to be coming here because of the numerous opportunities for expansion ...

MARKETING MIX: That was the week that was

19 Dec 1998 | by DAVID MURPHY

Commission sponsorship code mean that for the first time a sponsorship message can be slotted in front ...

Martin Dawes launches Breathe

19 Dec 1998 | by STEVE BELL

Martin Dawes Telecommunications, Europe s largest mobile service provider, is launching the UK s fifth mobile phone network. The company is leasing air time from Mercury Personal Communications, the network operator which owns the One 2 One brand. Called Breathe, the brand is aimed at the business ...

DESIGN CHOICE: NOKIA

19 Dec 1998 | by JAMES KYDD, Marketing Director, Virgin

all the time, they may or may not fry your brains, they ve got an incredible selection of really ...

MARKETING FOCUS: Review of the year - 1998/As all eyes focus on the run-up to the millennium, Jane Bainbridge reviews the events and companies that made news in the marketing sector over the past year

17 Dec 1998 | by JANE BAINBRIDGE

to be seen. Economically the year began with ripples of the Asian financial crisis reaching our ... giant s Kevin the Hamster ad went on air, making it the most complained about ad of all time ... behind the May launch of Persil tablets. - In October Prudential launched its direct financial ...

TELEMARKETING: Cracking the codes - Use an 0800 number and consumers will expect top service. Kate Barry looks at recent research on special-rate numbers

03 Dec 1998 | by KATE BARRY

The amount of time consumers spend calling Freefone and Lo-call numbers has increased dramatically...The amount of time consumers spend calling Freefone and Lo-call numbers has increased ... , volumes of 0345 calls rose by 140% in the past year to 3.4 million minutes, with 0800 call time almost ... were financial institutions or retailers which used Lo-call 0345 or normal regional codes ...

BT cuts Xmas rates

03 Dec 1998 | by LISA CAMPBELL

on Christmas Day and New Year s Day for 50p per call. It will also be offering its cheaper evening and night-time...BT is offering customers the chance to chat to friends and families for as long as they wish on Christmas Day and New Year s Day for 50p per call. It will also be offering its cheaper evening and night-time rate for international calls over the period. ...

LEADER: Where there’s no marketing chief there’s a danger

03 Dec 1998 | by LISA CAMPBELL

-on approach to the business. At the same time, Orange is understood to be downscaling the role ... are instinctive marketers who have proved their mettle - but do they really have the time as chief executives ... executive must be involved in key marketing decisions, just as he or she would be in major financial ...

Star Trek film link to Tesco PC enterprise

03 Dec 1998 | by IAN DARBY

for players. Siemens hopes that the movie tie-in and games package will attract families and first-time ...

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