to remove filtersMARKETING MIX: That was the week that was
19 Dec 1998 | by DAVID MURPHY
Commission sponsorship code mean that for the first time a sponsorship message can be slotted in front ...
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MEDIA: London Electricity TV debut
19 Dec 1998 | by SANDRA COLLINS, Marketing Director, Opt
London Electricity is taking its brand to television for the first time after agreeing to sponsor...London Electricity is taking its brand to television for the first time after agreeing to sponsor LWT s weather bulletins. The electricity and gas supplier will sponsor the bulletins from this Friday as it seeks to build awareness of its brand across the South-east in face of increased ...
CAMPAIGN DIRECT: Agencies help utilities make the most of a lucrative market - Since deregulation, utility services have had to fight harder to secure customer share. Ken Gofton reports
18 Dec 1998 | by KEN GOFTON
is that financial services has been a successful and profitable diversification for the once-nationalised energy ...
MARKETING FOCUS: Review of the year - 1998/As all eyes focus on the run-up to the millennium, Jane Bainbridge reviews the events and companies that made news in the marketing sector over the past year
17 Dec 1998 | by JANE BAINBRIDGE
to be seen. Economically the year began with ripples of the Asian financial crisis reaching our ... giant s Kevin the Hamster ad went on air, making it the most complained about ad of all time ... behind the May launch of Persil tablets. - In October Prudential launched its direct financial ...
Time New Media taps Think for global brand family
07 Dec 1998
- Time Inc New Media has appointed Think New Ideas as its interactive agency of record to develop...- Time Inc New Media has appointed Think New Ideas as its interactive agency of record to develop ... will be responsible for brands that include Time.com, Fortune.com, Money.com and People Online. In addition it will work with Time Inc New Media to extend and integrate its ecommerce and other online initiatives ...
Time New Media taps Think for global brand family
07 Dec 1998
- Time Inc New Media has appointed Think New Ideas as its interactive agency of record to develop...- Time Inc New Media has appointed Think New Ideas as its interactive agency of record to develop ... will be responsible for brands that include Time.com, Fortune.com, Money.com and People Online. In addition it will work with Time Inc New Media to extend and integrate its ecommerce and other online initiatives ...
Centrica boosts charity support
03 Dec 1998 | by IAN DARBY
its current policy which sees Centrica s businesses, British Gas and financial services firm ...
Star Trek film link to Tesco PC enterprise
03 Dec 1998 | by IAN DARBY
for players. Siemens hopes that the movie tie-in and games package will attract families and first-time ...
Games industry goes after girls
03 Dec 1998 | by IAN DARBY
by French agency Buf, appear at peak times with spots around Friends. The market is broadening out ...
ADWATCH: Speed is the issue for Intel - As PC prices come under fire and rival chip makers offer cheap alternatives, Intel is emphasising its core message of speed, writes Robert McLuhan
03 Dec 1998 | by ROBERT McLUHAN
the calamities that would ensue if the time taken to load a computer application were transferred to a real ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
