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Nortel in brand push

by Boston agency Hill Holiday, which will run in titles including the Daily Telegraph and Financial Times ...

AGENDA: Conran sharpens customer focus - Sir Terence Conran’s growing restaurant portfolio has hired a marketer just as some believe the UK economy is to slow further. Danny Rogers reports

Vetta, a marketer with six years experience at Lancome, L Oreal and Procter For a long time we ... are way behind, says Loewi. The move comes at a time when Conran is close to adding hotels ... it is a time of consolidation for Conran in his native land while the rest of the world is about to feel ...

CAMPAIGN DIRECT: PROFILE - CATHY SMITH. Marketer delivering BA’s promise to repair relationships with key fliers. Cathy Smith has refocused the airline’s marketing to help rebuild its damaged image, Robert Dwek writes

, the unsatisfactory result was the briefest of telephone chats, heavily stage-managed by the PRs to allow no time ... and Carlson - together for the first time. The size of the campaign was likely to be too large for any ...

MARKETING FOCUS: Review of the year - 1998/As all eyes focus on the run-up to the millennium, Jane Bainbridge reviews the events and companies that made news in the marketing sector over the past year

to be seen. Economically the year began with ripples of the Asian financial crisis reaching our ... giant s Kevin the Hamster ad went on air, making it the most complained about ad of all time ... behind the May launch of Persil tablets. - In October Prudential launched its direct financial ...

MARKETING MIX: Brand manager of the week

seductively on the bed in a short see-through negligee. At the time I was an inexperienced 20-year ...

INTERNATIONAL: WHAT’S HOT IN SWITZERLAND

profoundly balanced and democratic country such as Switzerland. So I made a second attempt, this time...profoundly balanced and democratic country such as Switzerland. So I made a second attempt, this time ...

Rainey Kelly lands Virgin Direct

dynamic company in the financial services industry, but there are a lot of sleeping giants waking up ... Direct, won the pounds 50 million NatWest account in June. Media on all Virgin s financial ...

TELEMARKETING: Life on the floor - Call centres are booming and staff numbers are up. But what are they like on the inside? Jim Curtis went to Sitel to find out

for 1% of the national workforce. At a time when most UK businesses are cutting back or issuing ... staff of 250 and now employs 750 full-time telephone operators on four floors. Its clients include ... be leaked to the press. This was built for a client that was poised to merge with another financial ...

CAMPAIGN DIARY: I’M ONLY A PUNTER BUT ...

London Underground has had a difficult time, what with privatisation and fittings for new uniforms...I m in shock. I nearly murdered someone on the Underground today and I feel no remorse. I know London Underground has had a difficult time, what with privatisation and fittings for new uniforms, but it is having a laugh now. I seem to spend every Monday morning standing outside the entrance ...

MEDIA: Fantastic journeys - UK travellers are more independent and enjoying exotic trips in greater numbers. Andy Fry looks at how travel media is adapting

of The Daily Telegraph, The Sunday Times, The Guardian and The Observer all carry stand-alone travel ... says. Telephone selling is strong now and it will take some time for consumer behaviour to change ... Smith on New York show that the environment is right. People have time to read when ...

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