surprised the drinks industry at a time when the sector seems to be in freefall....Bass Brewers trial of a new low-alcohol lager, Carling Blue, revealed in Marketing last week, has surprised the drinks industry at a time when the sector seems to be in freefall. Sales of low-alcohol and alcohol-free lager have been in constant decline in the 90s and last year made up ...
- Ten years is an awfully long time in advertising. Gail Kemp reveals which brands have stayed...was designed to persuade people to spend more time on the phone. In 1995, BDDH s work for BT s business ... . The corporate campaign, like all Ford s advertising at that time, was created by Ogilvy Mather, and supported ... launch of Persil Tablets. It is anyone s guess where these brands will be in ten years time ...
We ll give a bottle of champagne to the first randomly selected entry correctly identifying the company below. It has an advertisement within the appointments section of this week s Marketing. Fax your answers to 0171 413 4504. This week s mystery company is a global travel, financial ...
, the celebrity this time is Santa Claus. The commercial features interviews with those who are in contact ...
regulatory body, Oflot, tried to impose just such a ban last time. Davis was prepared to listen and after ... be the same this time. A Branson bid is, however, great news that will enliven some of the dog days ... the profits go to good causes and charities. But this time the game really is on. ...
A new women s monthly magazine is to emerge from the stable of Gruner s largest publisher, next spring. Preliminarily named Florence, the glossy mag is to be aimed at 30- to 40-year-old ABC1 women who are cash-rich and time-poor . It joins Prima, the country s biggest-selling women s monthly ...
column in Radio Times. ...
in 1946 after the demise of the war-time Ministry of Information, and became a Government Trading Fund ... for the introduction of the euro. The campaign delivered three times the industry norm for response and was voted ...
that there was no way we could do 150 deals of pounds 1m each because there was insufficient time and value in the project. There was probably not even time to do 50 deals at pounds 3m, but maybe we could convince ... of support in principle under the last government, but that was another time and another place, so we ...
to remind them how they should handle themselves and the brand at all times. They had ... and PR campaign. Eventually, they achieved the highest readership ratings of all time ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
Haymarket Business Media © 1957 – 2012
to remove filters